Sara Kerr

Musings

recent posts

about

Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: MKTG 2350: Integrated Marketing Communications

  • Inbound Marketing – Communications, Research, and Fancy Math

    Like many of you, I’m on the HubSpot mailing list. Most of the time I actually read it. Sometimes I learn something. Often I find something I can share with my students. This week’s white paper covers inbound marketing terminology. It applies to both my marketing-communications and my research-buyer behavior students. Students — and anyone…

  • Marketing fact vs Marketing fantasy

    One of the more entertaining presentations on Marketing 2.0 or marketing with social media I’ve seen. It has all the facts any naysayer or social media doubter needs to hear. Marketing fact vs Marketing fantasy View more presentations from HubSpot Internet Marketing

  • Mojo Monkey Doughnuts: The Newspaper or WOM?

    Thoughts of mango-glazed coconut doughnuts roused me this morning. En route to the farmer’s market (family in tow), I chanced a detour to Mojo Monkey Donuts on West 7th in St. Paul. Our beignets were delicious. The line was amazing. The wait…long. The selection…nil by 10 am. Why? Great press? See the Star Tribune (and…

  • Personal Branding and Business Cards

    This is a re-post of a lesson from Integrated Marketing Communications at St. Catherine University. It was originally posted in the private class blog. As much as we live in an online world, paper still has a place. Everywhere I go, I bring a couple of business cards. To the conference I presented at recently,…

  • A Student Perspective: Promotional Communications – a relevant course

    When we met for the first time the thought of writing an IMC plan was a daunting thought for me, but Sara (Sara Kerr), breaks up the process in several manageable steps so, at the end, you are impressed and surprised with what you have created… Prior to taking this course, I was aware of…

  • A small business’ perspective on “How to Do Social Media.” Strategy + Content

    I learned something today about Social Media (rarely a day when I don’t), but this was significant. I went to visit a business that my most recent crop of students wrote an Integrated Marketing Communications plan for. Other than being disappointed that they couldn’t remember the plan, which was delivered about three weeks ago, I…