Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: St. Catherine University

  • Teaching Social Media: Twitter

    At St. Catherine University I teach social media in many classes. Invariably, the first time I project a Twitter screen my students tell me they don’t use it. Of course, it’s my job to tell them why, teach them how, and assist them in developing strategies for their clients. (We partner with small, local businesses,…

  • Marketing fact vs Marketing fantasy

    One of the more entertaining presentations on Marketing 2.0 or marketing with social media I’ve seen. It has all the facts any naysayer or social media doubter needs to hear. Marketing fact vs Marketing fantasy View more presentations from HubSpot Internet Marketing

  • Mojo Monkey Doughnuts: The Newspaper or WOM?

    Thoughts of mango-glazed coconut doughnuts roused me this morning. En route to the farmer’s market (family in tow), I chanced a detour to Mojo Monkey Donuts on West 7th in St. Paul. Our beignets were delicious. The line was amazing. The wait…long. The selection…nil by 10 am. Why? Great press? See the Star Tribune (and…

  • Personal Branding and Business Cards

    This is a re-post of a lesson from Integrated Marketing Communications at St. Catherine University. It was originally posted in the private class blog. As much as we live in an online world, paper still has a place. Everywhere I go, I bring a couple of business cards. To the conference I presented at recently,…

  • Come Learn Social Media with Me…in a Bar!

    Welcome to Pub School, a new venture with local writer and social media strategist, Erik Hare. Here’s what you get from a Pub School Social Media Workshop: A finished communication plan worked out for your unique business. Practical, working knowledge of social media tools. Methods for evaluating social media away from the trends and hype.…

  • Marketing Management Association Presentation

    My presentation — with the great Dr. Mary Henderson — at the Marketing Management Association fall conference in St. Louis. Innovation & Social Media: The Development of a New Integrated Marketing Communications Course View more presentations from Sara Kerr

  • Quick and Dirty Grammar Points for the New Semester

    Classes at St. Catherine University begin September 7th. To all my wonderful students (#m2350 etc), here is a quick and dirty list of grammar points that I expect you to know AND apply in ALL your written work for me:  texts, emails, blog entries, Tweets, and papers. Remember this distinction: “e.g.” means “exempli gratia” (“example…

  • I Need a Hashtag for the @stkate Leadership Institute – Please Advise!

    I’m a member of emarketing team for the St. Catherine University Leadership Institute. My colleagues — brilliant women from all over Minneaplis-St. Paul are developing a social media plan to raise awareness of the Leadership Institute and bring in more students. We’re sharing the love with social media instead of keeping one of the best…

  • @unsummit: Integrate, Provide, Listen Discussion Guide

    Unsummit: Integrate, Provide, Listen — Sara G. N. Kerr View more presentations from Sara Kerr