I’m a member of emarketing team for the St. Catherine University Leadership Institute.

My colleagues — brilliant women from all over Minneaplis-St. Paul are developing a social media plan to raise awareness of the Leadership Institute and bring in more students.

We’re sharing the love with social media instead of keeping one of the best kept secrets in town.

Once we’re on Twitter we want to communicate and be recognized.

Do we pick some initials such as #LISCU?

Or should we be evocative and use something like #GR8Lady?

Should our hashtag be short  like #lead, so we can write more or long and tell everyone what were about, such as #LadiesWhoLead?

Or mysterious and random, such as #LI1905 that might make the curious who stumble upon it to Google it…

What do YOU think?

P.S. For further reading on Hashtags, check out Mashable.com