Sara Kerr

Musings

Category: Students

  • Since potential students are discovering this blog, I thought I should post what we do in this class. It’s fun, it’s relevant, and it will help your marketing and sales career. Course Description “Integrated Marketing Communications (IMC)” continues the study of Marketing introduced in MKTG 2300 Principles of Marketing, by focusing on the Promotion element…

  • Originally posted on Leah's Blog: We all have that special lady in our lives. The one that spoiled you a litte more than your mom did, that slipped you an extra $20 when you went back to your college dorm after a weekend with her and just made you feel like the most special girl…

  • iPad users and/or accounting majors/accountants, I’d love to hear what you think of Grid. Here are some words of wisdom from Co.Design (my favorite business magazine): A Spreadsheet App For iPads That Makes Number-Crunching A Treat After helping design Excel 2013, Josh Leong struck out on his own, launching a collaborative spreadsheet app for iPad…

  • My integrated marketing communications students write amazing blogs about advertising, communications, social media, and our local business landscape. Below is a stunning excerpt analyzing a series of videos from our local company, Best Buy. Enjoy. Post #4: Best Buy– Where You Can Exchange Stuff or Change the World. My overall impression of this commercial was…

  • Are you curious how students apply social media? The following is a great example from one of my super-smart students. Enjoy!   Product:  Any snowmobile accessory Person:  Any snowmobile enthusiast My husband is a snowmobile enthusiast, and he is in good company. According to Snowmobile.org, of the 2.2 million snowmobiles registered in the United States and Canada…

  • Perhaps the best summary of the class was described in the recent article, “The Art of the Tale: St. Kate’s business course on storytelling,” in the St. Kate’s News. Measuring the return on my investment requires minimal reflection and thought. Naturally, the most tangible measures will be my final grade and the completion of four…

  • I’m not sure I like Facebook, but I use it. Trust it? Not at all. I believe that each medium has its purpose. A business or an individual has to know their goals and choose the media that will most effectively get them there quicker. Remember that “entertainment” and “fun” are legitimate goals, too. Click…

  • Beauty is not my industry. The following is one of my very smart student’s thoughtful analysis of opening a lease-based salon. Click on the link below, read her thoughts and provide some feedback. Suggestions? Does anyone have any suggestions regarding how a lease-based salon could be successfully managed and marketed? via Marketing a Lease-based Salon…

  • Fantastic student writing on searching for a job. Be sure to click the link at the end for some great advice from Mashable Business.   The soap opera gained its popularity on radio–one of our founding forms of media. It began as a guilty pleasure intended to gain the interest of housewives listening in during the day…

  • Student Writing: What is “Social Media” and What Should YOU be Doing with it.