My integrated marketing communications students write amazing blogs about advertising, communications, social media, and our local business landscape. Below is a stunning excerpt analyzing a series of videos from our local company, Best Buy.

Enjoy.

Post #4: Best Buy– Where You Can Exchange Stuff or Change the World.

My overall impression of this commercial was dashed by the poor advertisement at the end, but all of the innovators featured in the commercial were things that I wanted to know more about so, of course, to the Internet I went. On YouTube, I immediately found the Best Buy channel, where all of their full-length commercials are archived. All of their “Future Innovators” are featured as well as the slightly older commercials “Mobile Innovators” (remember “we created Words with Friends”?). When you take the time to watch the longer features, they end with something so much more appropriate! “Making technology work for you,” “When the technology is right, anything can happen,” “A better way to a better world,” are all slogans that both identify and solve a consumer problem and create a significantly stronger ad campaign. See?