Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Teaching

  • Come Learn Social Media with Me…in a Bar!

    Welcome to Pub School, a new venture with local writer and social media strategist, Erik Hare. Here’s what you get from a Pub School Social Media Workshop: A finished communication plan worked out for your unique business. Practical, working knowledge of social media tools. Methods for evaluating social media away from the trends and hype.…

  • Marketing Management Association Presentation

    My presentation — with the great Dr. Mary Henderson — at the Marketing Management Association fall conference in St. Louis. Innovation & Social Media: The Development of a New Integrated Marketing Communications Course View more presentations from Sara Kerr

  • A small business’ perspective on “How to Do Social Media.” Strategy + Content

    I learned something today about Social Media (rarely a day when I don’t), but this was significant. I went to visit a business that my most recent crop of students wrote an Integrated Marketing Communications plan for. Other than being disappointed that they couldn’t remember the plan, which was delivered about three weeks ago, I…

  • What does Sustainability in Business mean to YOU?

    The St. Catherine University School of Business and Leadership defines itself by Dean, Paula King with four cornerstones: Sustainability: in our work and our ethics, for our planet Innovative Spirit Global Justice and Global Mindset Preparing students who are practice-ready I asked my Principles of Marketing students the following question on their final exam. Here’s…

  • How could Amazon Kindle use Social Media to reach my 83 year old Dad?

    Product:  Amazon Kindle Person:  My Father My father has always been an avid reader. His house is still full of books. At age 83, he is finally retiring. He has more time to read and more time to travel. While he would never admit it, he’s one of those old dogs you can’t teach a…