Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Tag: #highered

  • A Student Perspective: Measuring Return on Investment

    Perhaps the best summary of the class was described in the recent article, “The Art of the Tale: St. Kate’s business course on storytelling,” in the St. Kate’s News. Measuring the return on my investment requires minimal reflection and thought. Naturally, the most tangible measures will be my final grade and the completion of four…

  • Read THIS! Bullet Points and Headlines (Thoughts on #Writing in #highered)

    I got your attention, didn’t I? Of course I did. My title is compelling. You, too, can writing attention-grabbing headlines. Read on. The next three excerpts come from Copyblogger.com. If you’re not a subscriber to their blog, sign up here. I can almost guarantee that if you follow the advice below, your writing will sharpen.…

  • Inbound Marketing – Communications, Research, and Fancy Math

    Like many of you, I’m on the HubSpot mailing list. Most of the time I actually read it. Sometimes I learn something. Often I find something I can share with my students. This week’s white paper covers inbound marketing terminology. It applies to both my marketing-communications and my research-buyer behavior students. Students — and anyone…