Sara Kerr

Taking a cue from one of my students, Miss Angeleen, I’m just going to make a list of what I’d like to be writing about…

• MNSCU’s efforts to reach out to under represented students via a F & F campaign and a new website:  Yes You Can from Franke+Fiorella, you can read more about the project on their case studies page. This made me think of the creative work my students did last week in class applying St. Kate’s Mission to reaching students.
• My evening class of Promotional Communications had the brilliant of idea of utilizing SEO (Search Engine Optimization) to link St. Catherine University and the search term “Social Justice” via a social media plan and Google Ad Words.
• US Bank’s recent initiative to let consumers pay with their iPhone, formally known as wireless technologies combined with mobile phones. A former colleague at the Bank, Dominic Venturo was recently featured in the Minneapolis Star & Tribune talking about this new mobile payment technology, known as AccelaPay.
• Strategic Design for business as presented in the Star Tribune about Little & Co:  innovative solutions and new ways of looking at advertising.