Continuing on the theme I started with 3M at the Minnesota Children’s Museum, here are some other places I’ve experienced someone’s message…
Merlins Rest Menu
Why I like it? An unobstrusive plug to be social and find them on Facebook and on Twitter @Merlinsrest. Besides I’ve always loved their name. It’s ambiguous and reflective of many things depending on your mood.
While at Merlin’s Rest, I ordered a Black Velvet. It came in a Summit glass (well, we are in Minnesota, after all) and on a Guinness coaster. The coaster says “Mix Bold Drinks.”
What it means is:
Don’t be Afraid of Guinness because it’s Dark.
Ease into it and mix it with something light, like a Lager or Cider.
I love Guinness, straight or mixed, but some people might need that little push to give it a try.
There’s nothing on the official Guinness site about mixing it.
Why do YOU think it’s missing?
Last, but not least, I went to Big Top Liquors for a party. The first think you see walking in the store or on their website is their Central Corridor Light Rail customer loyalty program.
It’s Brilliant.
With every purchase you get a ticket stub that might win you a flat screen TV. In this ‘hood, I’m thinking the Flat Screen per Household ratio is bit lower than say in Minnetonka where they also have a store.
If only I could remember to bring my ticket stub when I return…
One thought on ““Other Spaces” for Marketing: Merlins Rest, Guiness Stout and Big Top Liquors”