Given that I love social media and teaching, I’m excited to launch a new course at St. Catherine University spring semester:  Interactive Marketing:  Social Networks, Multimedia, and SEO.

This class is open to both traditional Day as well as Weekend college students. It meets on Tuesday nights from 6-9:30 pm. I guarantee no one will be bored.

Interactive Marketing: Social Networks, Multimedia, and SEO examines Internet marketing activities used by all industries in for-profit and non-profit models to advertise their brand, interact with customers, and ultimately convert searchers into buyers. This course focuses on four fundamental areas of interactive marketing:  Search Engine Optimization (SEO), multimedia technologies such as graphic design, audio and video production; social networks, and mobile computing.

This course is built on experiential education where by students work on real world projects for actual clients. Using a combination of current digital marketing theory, guest speakers from various interactive marketing specialty areas, and practical exercises; students will:

In this course students will: 

  • Compete in the Google Online Marketing Challenge (GOMC)  with a small, local organization
  • Become Google Adword Certified
  • Conceive and produce a 5-8 minute podcast
  • Develop a video in conjunction with Shout Out St. Kate’s Day (March 7, 2013)
  • Master GarageBand and iMovie
  • Get a taste of graphic design with the Adobe Creative Suite
  • Learn and apply the latest in social media theory and mobile applications

Course Goals:

1. Understand the fundamental concepts of written, spoken, and visual social media technologies

2. Produce social media in a multitude of formats

3. Identify and articulate the business value of social media

4. Assess social and mobile trends for organizational applicability

5. Analyze and recommend appropriate media for a variety marketing situations

6. Optimize and understand internet search methodologies

7. Identify fair use of copyrighted materials and intellectual property rules

NOTE:  This is a small, technology intensive class. There are only a few spots left. If you are interested, please register today. And please do contact me with questions.

Student Comments

8 responses to “Cool New Class at St. Kate’s: Interactive Marketing: Social Networks, Multimedia, and SEO (Search Engine Optimization)”

  1. Kathy H. Avatar

    What a fabulous curriculum! Coming from the real world, I can’t tell you how valuable this training is. Great job. Let us know if we can help! (Keep us in mind for future interns as well. Sydney is the best!)

    1. Sara Geneva Noreau Kerr Avatar

      Thanks! I’m counting on having Ed come speak for it too, if he’s open to the idea.
      Plus at the end of the term, I’ll have a whole slew of intern options for you!

  2. Leah Zins Avatar

    I do not even need any more electives but I think this would be an amazing class. I’m going to try to register, hopefully it isn’t full.

  3. Leah Zins Avatar

    Just registered. YES!

  4. Susan Taylor Avatar

    Any chance I could audit the class?

    1. Sara Geneva Noreau Kerr Avatar


      Sara Kerr (mobile message)

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: