Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

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  • Day Three of the Daily Dozen: Small Business Saturday, November 26, 2011, Textiles and Doughnuts, Oh My!

    I’m St. Paul’s biggest champion even if I’m not a native. I promise to list some businesses on the other side of the river tonight! Here’s Day Three of my Daily Dozen Small Businesses in St. Paul and Minneapolis. When I was a student in France about a million years ago, I spent a lot…

  • Day Two of the Daily Dozen: Small Business Saturday — it’s Hardware Heaven

    Here’s Day Two’s installment of fantastic small businesses that I simply like (okay adore!) and frequent. Let’s shop small for Small Business Saturday! Where do you go? Share in the comments below! Frattalone’s Ace Hardware (Multiple Locations) There are TWO locations on Grand Avenue in St. Paul, which tells you something about my town. If…

  • November 26th is Small Business Saturday: Shop EggPlant Urban Farm Supply and 11 others

    Saturday, November 26th is Small Business Saturday. I’d never heard of this fabulous idea until I read my e-newsletter from Egg|Plant Urban Farm Supply. Let’s skip Wal-Mart’s 10 pm Black Friday opening on Thursday and shop local, instead. A dozen days, a dozen shops a day. Everyday between now and November 26th, I’ll feature small…

  • Teaching Social Media: Twitter

    At St. Catherine University I teach social media in many classes. Invariably, the first time I project a Twitter screen my students tell me they don’t use it. Of course, it’s my job to tell them why, teach them how, and assist them in developing strategies for their clients. (We partner with small, local businesses,…

  • Marketing fact vs Marketing fantasy

    One of the more entertaining presentations on Marketing 2.0 or marketing with social media I’ve seen. It has all the facts any naysayer or social media doubter needs to hear. Marketing fact vs Marketing fantasy View more presentations from HubSpot Internet Marketing

  • Mojo Monkey Doughnuts: The Newspaper or WOM?

    Thoughts of mango-glazed coconut doughnuts roused me this morning. En route to the farmer’s market (family in tow), I chanced a detour to Mojo Monkey Donuts on West 7th in St. Paul. Our beignets were delicious. The line was amazing. The wait…long. The selection…nil by 10 am. Why? Great press? See the Star Tribune (and…

  • Personal Branding and Business Cards

    This is a re-post of a lesson from Integrated Marketing Communications at St. Catherine University. It was originally posted in the private class blog. As much as we live in an online world, paper still has a place. Everywhere I go, I bring a couple of business cards. To the conference I presented at recently,…

  • The Power of a Great Idea and Email Marketing

    My beloved, local hardware store–yes I do mean beloved–emailed me an offer I just can’t refuse. This is the place I can find everything I need for my old house and then some. They are the romantic Five and Dime for the DIY set. I should only visit them with a list and just enough…

  • Minnesota’s Festa Italiana

    Surrounded by all this Irishness in the Saintly City, sometimes I need to respect my Italian heritage somewhere other than in the garden or in the kitchen. Awhile back we navigated the sea of road construction that is St. Paul these days and meandered to Harriet Island for (maybe) the first Festa Italiana Minnesota. We…

  • Come Learn Social Media with Me…in a Bar!

    Welcome to Pub School, a new venture with local writer and social media strategist, Erik Hare. Here’s what you get from a Pub School Social Media Workshop: A finished communication plan worked out for your unique business. Practical, working knowledge of social media tools. Methods for evaluating social media away from the trends and hype.…