Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Author: Saralitta

  • Old School, New School — What Comes Around, Goes Around

    In marketing, we always talk about distinguishing yourself, finding your niche, emphasizing your uniqueness. Lately, I’ve been telling my students to think about using paper. Paper, as in door hangers, business cards, and table tents. All with QR codes, of course. But paper, never the less. Why? Because people don’t use it that much anymore.…

  • What’s Your Zero Moment of Truth?

    When I “shop local,” I don’t consult the web first. When I “shop big,” I always do. In April I bought a new fridge at Menards on University at Prior. It was deeply discounted, but even though I knew it was a good price, I scanned the bar code with my Red Laser app to…

  • Marketing Management Association Presentation

    My presentation — with the great Dr. Mary Henderson — at the Marketing Management Association fall conference in St. Louis. Innovation & Social Media: The Development of a New Integrated Marketing Communications Course View more presentations from Sara Kerr

  • My Favorite Ad: Darth Vader and the Car

    42 plus million people like this video. Do you?  

  • Reimagining a Website for @Goodgroundpress

    What will draw people to http://goodgroundpress.com/? How can we make it the homepage of faithful Catholics everywhere? –or at least those that read English. What should it look like? What should be there? What do our fans want? What will be easy for my web manager to work with? Where should we start? ONE:  One…

  • The Social Media Playbook

    As Eloqua describes it: The 10-platform, 42-page Eloqua Social Media Playbook was created as a veritable “how-to” guide for our staff to follow on the social Web. It’s frankly everything we know about social media, distilled into one awesomely designed document. Now you can have it. For free.   Shared with a Creative Commons license

  • Quick and Dirty Grammar Points for the New Semester

    Classes at St. Catherine University begin September 7th. To all my wonderful students (#m2350 etc), here is a quick and dirty list of grammar points that I expect you to know AND apply in ALL your written work for me:  texts, emails, blog entries, Tweets, and papers. Remember this distinction: “e.g.” means “exempli gratia” (“example…

  • UPDATED: A Parent Ramble about Marketing: Raising Money for Africa, Kids, and the Irish Fair

    On Monday, I told Joel Carlson, that I’m not into “mom blogs,” which is true because I don’t write about parenting in this venue. This weekend, however, parenting and marketing intersect. All week at Good Ground Press we spoke about the African famine, what it means to live a Catholic life, and how to market…

  • #MNIrishFair Pub Fare Battle 8-11-11

      Sláinte to Cork’s Irish Pub of St. Paul. They won the Pub Fare Battle at last night’s opening Battle of the Pubs Cookoff at the Irish Fare of Minnesota. Last night on Twitter, I promised to say why they won: Their food was gooood! Braised greens, corned beef, and sausage. They had CHEFS! FIVE…

  • My Twitterview and Love of St. Paul

    Monday, I was Twitterviewed by Joel Carlson – a cool social media strategist here in the Twin Towns. I don’t interview well, but I think Twitter is a better medium then phone for me. I still haven’t figured out how talk with my hands in either media. My point, though, is how much I talked…