Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Author: Saralitta

Update on @UnSummit “Integrate, Provide, Listen.” (an alternative, “unconference,” not unlike a BarCamp)

June 13, 2011

Saturday, at 10 am, I’m leading a discussion on Making the Most of Your Marketing Budget using Social Media. I’m almost cringing at how formal and traditional it sounds. Yes, I know I’m a marketing professor, but really couldn’t I have come up with something more creative? YES, I can! How about: Small Businesses: Engage…
Another take on Packaging: Tom’s of Maine Laminate Toothpaste Tubes

June 13, 2011

I noticed another change the other day. My toothpaste now comes in plastic tubes. Stop the Presses! Yes, I know that if you use Crest or Colgate, this is nothing new. But for years, Tom’s of Maine packaged their paste in recyclable aluminum. The problem? While it might have been a good idea at its…
The Power of Packaging: Where did my Hershey Bar go?

June 13, 2011

Maybe it doesn’t matter to you, but to me it does. Where is my foil lining? Where is my paper wrapper? Where is the Hershey bar I grew up with? Saturday night we celebrated lakeside with a bonfire and s’mores. Six lovely chocolate bars wrapped in a cellophane package. Each chocolate bar wrapped in printed…
@Unsummit 2011 – Saturday, June 18th, at CoCo in Downtown St. Paul

June 13, 2011

Get your tickets now — it’s FREE! What is the UnSummit? UnSummit is an alternative, “unconference,” not unlike a BarCamp. That means full participation, full dissemination and free admission — all the things that traditional conferences are not. Unsummit was conceived by Don Ball of Polymer Studios in October 2008 as an alternative to the…
Brilliant Video: Rethink Scholarship at Langara: 2011 Call for Entries | Ads of the World™

May 28, 2011

via @adsoftheworld Call for entries. Wow. Granted, this has nothing to do with marketing in Minneapolis/St. Paul, but it’s still amazingly cool.
UPDATE: I just Unlocked the SuperStar Badge on FourSquare. hooray.

May 17, 2011

JUNE 3, 2011. I was reading my favorite local food blog The Heavy Table about a new St. Paul restaurant, the Asian Deli and noticed something: Ever curious I clicked it and saw this: How cool. Now I have something saved in “the Cloud” aka some server in cyber space to remind me of a…
A small business’ perspective on “How to Do Social Media.” Strategy + Content

April 19, 2011

I learned something today about Social Media (rarely a day when I don’t), but this was significant. I went to visit a business that my most recent crop of students wrote an Integrated Marketing Communications plan for. Other than being disappointed that they couldn’t remember the plan, which was delivered about three weeks ago, I…
Hey D’Amico & Sons, it’s “Buon Appetito!” (update)

April 18, 2011

The other day, I was chatting with my colleague, Sarah Rand, about Twitter use. Many of our traditional baccalaureate students – young women who entered college directly from high school – don’t use Twitter nor see a reason too. Facebook takes enough of their time as it is. That makes sense to me – why…
What does Sustainability in Business mean to YOU?

April 5, 2011

The St. Catherine University School of Business and Leadership defines itself by Dean, Paula King with four cornerstones: Sustainability: in our work and our ethics, for our planet Innovative Spirit Global Justice and Global Mindset Preparing students who are practice-ready I asked my Principles of Marketing students the following question on their final exam. Here’s…
REBLOG: Cord Blood Donation

March 31, 2011

A wonderful analysis by a super smart student about an off talked about and misunderstood topic: Cord Blood Donation.

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Author: Saralitta