Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Author: Saralitta

  • #m2350 Tweeting in Class

    Normally, I have a no-texting policy in class, but last night was different. In Promotional Communications / MKTG 2350 Integrated Marketing Communications, Reid Sellgren of Conuiti joined our class to discuss his work and trends in social media for business. As part of the discussion, my students and I tweeted questions back and forth using…

  • Who’s Afraid of the Big Bad Blog?

    A smart student with great advice for small businesses.   I was recently talking with a friend who’s owned her own business for some years now and works out of her home. So far she has a LinkedIn account and professional web page. My intention was to explain social media and how valuable blogging could…

  • Marketing Spring Fever

    Ah, I drove by the State Fair main gates last night and almost took a photo of the banner announcing 2011 fair dates. Yes, I know I could look them up online, but it doesn’t quite pack the same punch as seeing those dates in big, bold print when there’s 3 feet of snow on…

  • Social Media and other Interactive Marketing Tools – My working list

    My working list of cool interactive tools for fun and business. Many are free or almost free except for the time needed to program, write, and monitor them. Here’s a great video (38 minutes) if you are really interested in working in social media. Pinterest — an online, virtual bulletin or pin board. It’s akin…

  • REBLOG: Facebook-friend or foe

    See this great video from WSJ via  my student, Kathleen, regarding Facebook’s effect on interactive advertising and gaming, in general. Facebook-friend or foe.   http://online.wsj.com/media/swf/VideoPlayerMain.swf

  • How Stupid Could we be? Potential Recall of Smoking Ban in Minnesota

    If there is one word I don’t like and try not to use, it would have to be “stupid.” But today, I read something in the Star-Tribune that made me angrier than I am at all those people who deny climate change. So that’s why I’m using the “S” word Here’s a snippet of what…

  • Great Moments in Minnesota Marketing

    My personal favorites, in some particular order… 1) The Current A snippet about their recent birthday party from Chris Riemenschneider at VitaMN.com, the arts and entertainment weekly from the Strib. Click here for City Page’s review. We are so lucky and the show really was awesome. Four of the five acts playing the Current’s Sixth…

  • METRICS: AddThis Stats from Super Bowl 2011

    Great blog post from Mashable.com regarding the metrics of the Super Bowl advertising. Determining ROI for social media can be challenging. This post literally maps the search spikes. AddThis Blog » Blog Archive » AddThis Stats from Super Bowl 2011.

  • Darth Passat

    I LOVE this ad. Probably my favorite from the game (so far…there are 10 minutes of play left). Do YOU like it? What makes it great? I have my opinion, but I’d like to hear yours.

  • 4 ways to stand out from the crowd in your marketing job search (via Marketing Insights and Inspirations)

    Great advice, beautifully presented from a local, blogging star. When stacked against tens or even hundreds of candidates for desirable positions, candidates need to find creative ways to stand out from the crowd.  How you present yourself makes a big difference in how memorable you are and the likelihood that well-connected people will hire you or recommend you for positions.…