Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Word of Mouth

  • The Power of a Great Idea and Email Marketing

    My beloved, local hardware store–yes I do mean beloved–emailed me an offer I just can’t refuse. This is the place I can find everything I need for my old house and then some. They are the romantic Five and Dime for the DIY set. I should only visit them with a list and just enough…

  • Come Learn Social Media with Me…in a Bar!

    Welcome to Pub School, a new venture with local writer and social media strategist, Erik Hare. Here’s what you get from a Pub School Social Media Workshop: A finished communication plan worked out for your unique business. Practical, working knowledge of social media tools. Methods for evaluating social media away from the trends and hype.…

  • UPDATED: A Parent Ramble about Marketing: Raising Money for Africa, Kids, and the Irish Fair

    On Monday, I told Joel Carlson, that I’m not into “mom blogs,” which is true because I don’t write about parenting in this venue. This weekend, however, parenting and marketing intersect. All week at Good Ground Press we spoke about the African famine, what it means to live a Catholic life, and how to market…

  • My Twitterview and Love of St. Paul

    Monday, I was Twitterviewed by Joel Carlson – a cool social media strategist here in the Twin Towns. I don’t interview well, but I think Twitter is a better medium then phone for me. I still haven’t figured out how talk with my hands in either media. My point, though, is how much I talked…

  • The One Mile Project: Espresso Royale and Road Construction Perks

    As I mentioned last week, I walk to work under gracious old trees. Depending on my route, I can stop at one of any 10 coffee shops. Given that the dew point hit 82 last week, hot coffee hasn’t been too appealing. However, one of my neighborhood coffee shops, Espresso Royale has the ultimate hot…

  • The One Mile Project: Saintly City Trees — Where’s your favorite?

    From home to work is usually a lovely walk. Flat city sidewalks shaded by old elms, maples, oaks, cottonwoods, basswoods, and the occasional Ginkgo. The trees are so lovely in the Saintly City, we even have a Landmark Tree program. Anyone can nominate their favorite tree. Click here to see last year’s trees, photographed by…

  • What is #unsummit

    The Future of the UnSummit View more presentations from Pete Barry

  • Hey D’Amico & Sons, it’s “Buon Appetito!” (update)

    The other day, I was chatting with my colleague, Sarah Rand, about Twitter use. Many of our traditional baccalaureate students – young women who entered college directly from high school – don’t use Twitter nor see a reason too. Facebook takes enough of their time as it is. That makes sense to me – why…

  • Single Gender Education, MPR and St. Kates – Tune in Thursday, March 31st at 9 am

    I love St. Kate’s. When I teach — almost always women only — I know we talk about subjects that some students would find uncomfortable if there were men in the room. Is that enough of a reason for single-gender education? No, so tune in to MPR on Thursday, March 31st at 9am, to find…

  • Crowdsourcing and Social Media: Marketing a Class (MKTG 2350) on Campus

    How Should St. Kate’s Advertise Integrated Marketing Communications MKTG 2350? St. Kate’s has just added a section of Integrated Marketing Communications for the summer. Every Tuesday from May 31st through August 2nd. The next step is marketing it to St. Kate’s students. The class is open to ACTC students and other adult learners, but the…