Sara Kerr
Musings
Category: Creativity
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Butterflies descend from my ceiling, my drapery wires, on the woodwork, and from my indoor Norfolk Pine tree? Why? It’s too cold for a Minnesotan like me to go outside. If it were 70 and sunny everyday, my office would still be half painted, the butterflies would still be in their boxes, and my creative…
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I had lunch with a really smart friend last week. We covered many professional subjects and then branched into the thoughts bouncing around in our heads. Both of us are known for something we are care about and both of us wonder if that’s how we want to be known. She mentioned that she purposely…
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Once upon a time I used to fly to Amsterdam just to listen to a band. (No, I wasn’t rich, I just had great flight benefits with Northwest Airlines). Now I travel occasionally to academic conferences and for the rare vacation. I’ve been home for about 18 hours after traveling in a circle from Minneapolis-St.…
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Really, these go together. Just watch this video about the economics of local shopping and you’ll understand the connection.
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Developing creative strategies is my students’ most difficult assignment in Integrated Marketing Communications. Learning that tactics are not strategies is much harder than finding an audacious or at least original idea. We begin with goals and translate them into ideas and strategies. Sometimes we simply play with taglines and work backwards to see what they…
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I’m teaching three classes this term–definitely a full load, but more so because two are writing intensive and the other is technology intensive. I’m busy. I’m so busy that I have to schedule my yoga classes on my phone to remember to take a class. I love yoga, but sometimes a little voice says, “Oh…
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Originally posted on Leah's Blog: We all have that special lady in our lives. The one that spoiled you a litte more than your mom did, that slipped you an extra $20 when you went back to your college dorm after a weekend with her and just made you feel like the most special girl…
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Ruling out catastrophic illness or accidents, discovering lice on their child’s head is a parent’s nightmare. I teach a lot of marketing classes. Not surprisingly, various theories cross over between classes. In searching for a unique example to demonstrate content marketing, social media, buyer behavior, and selling strategy; I landed upon head lice marketing. Before…
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Storytelling is paramount to successful marketing. It humanizes the product or service being promoted. In Integrated Marketing Communications (MKTG 2350) students blog their thoughts on marketing in an effort to learn social media theory, master blogging technology (WordPress.com and Twitter), and tell an evocative story. Storytelling is the most difficult. Even though I blog frequently,…
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Yesterday I attended the practice runs for the Redbull Crashed Ice races, then I tried to explain the event my good friend from Burkina Faso. Only photos can explain this event. Enjoy my slide show below, shot with my trusty iPhone 4. Lastly, a conversation I overheard yesterday and Tweeted: “Really, ice IS underutilized. Not.…
Sara Kerr 