Sara Kerr

Musings

Category: Getting the word out

  • CHICAGO (AdAge.com) — The number 13 is often said to be bad luck. But not for a group of interns chosen by Campbell Mithun, Minneapolis, which announced today it will hire its group of summer 2011 interns based on an application consisting of 13 tweets sent between Feb. 13 and Feb. 25. I love that…

  • Since most people I know don’t read the newspaper, how would anyone know they should adopt a fire hydrant? The Strib featured the deadly problem of snow-buried fire hydrants in mid December — an article I missed until my husband mentioned that he’d seen it. Local real estate agent Teresa Boardman blogged about what great…

  • Attention new bloggers, here is a super tip on effectively blogging by Amy Porterfield of the Social Media Examiner #3: Reframe How You Look at Business Blogging “I often hear people complain that they don’t have time to write on their business blog or they don’t know what to write about,” says Denise Wakeman, founder…

  • People Just Need a Reason to Go Out, to Buy, to Visit, to Shop:  That’s my theory of local retail and dining. Here’s where it’s worked for me (and Minneapolis/St. Paul businesses) in 2010. Groveland Tap’s “Save the Nook Saturday” – Backstory:  the venerable Nook burger shop on Hamline  Avenue was gutted by fire on…

  • Step up and become a monthly, ongoing, forever kind of donor! Donate here if you are in Minnesota. I have decided that every Friday I am going to dedicate this space to my favorite thing that week. It could be a movie, a television show, an ad, a toy, even a person. The options are…

  • Too much, as usual, to write about, so here’s my random list of interesting stuff. The Jayhawks new website — either it’s new or I missed it. Either way it’s incredible. It is perfectly branded with incredible photos from Steven Cohen to set the mood. I’m also impressed with their current PR campaign of Facebook…

  • Last night, I went to First Avenue for the Tribute to the Replacements show celebrating the 25th anniversary of Tim. The ‘mats, disbanded in 1991. I saw them a few times growing up and collected all their LPs like most avid Twin City fans. Last night’s show (an annual event) was a lot like the…

  • Today’s INDI 2090 Promotional Communications class discussed how we could reach our “buyers” with news of our social media plan. Again, this was a hypothetical discussion using our university as the tool to facilitate my students’ mastery of one of their text books, The New Rules of Marketing and PR. From a teaching and learning perspective,…

  • An update to my post from yesterday. St. Catherine University is on Flickr.com, we just couldn’t find it last night. Here is the link to see some Katies in Action. One of my favorite sets of photos is here,– when St. Catherine University President Andrea J. Lee, IHM, sent the opening convocation to the Minnesota…

  • Today I challenged my INDI 2090 Promotional Communications students to apply the principles of their textbook, The New Rules of Marketing and PR to our school, St. Catherine University. We began with the Mission of the University because all marketing must support an organization’s goal. We chose a section of the Catholic Identity: From its…