Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Social Media Marketing

  • Creative Strategy Development

    Developing creative strategies is my students’ most difficult assignment in Integrated Marketing Communications. Learning that tactics are not strategies is much harder than finding an audacious or at least original idea. We begin with goals and translate them into ideas and strategies. Sometimes we simply play with taglines and work backwards to see what they…

  • (Re)Think Breast Cancer Prevention: A Fresh Approach from Canada

    “Integrated Marketing Communications?–What does that mean?” The easiest way to explain this to first year students is to show them first and then present the theory and terminology. Last fall I introduced class with (Re)Think, a Canadian breast cancer charity. The group’s work impressed me, but my students–the target market–were underwhelmed. Recently I chatted with…

  • Shout Out St. Kate’s Day: Teaching New Media with the Pride of Public Relations

    Shout it out! Show your pride! Be a Katie! Thursday is Shout Out St. Kate’s Day. My students wrote, produced, starred in and generally lived and breathed the topic since early February. They’ve had one month to learn the public relations value of this event and contribute their own creativity to the effort. What did…

  • Post-Yoga Creativity, Vine, and Teaching

    My post yoga day This morning I wrote about my need for yoga and my tendency to not go if I get too busy. Today I practiced and it paid dividends. I came home to write a pop quiz for my MKTG 2350 students and devise a new assignment for them involving Vine and blogging.…

  • Integrated Marketing Communications and Design — A New Minor at St. Catherine Univeristy

    Can you create “content?” If you want to work in business, then you need to know social media. Search social media education and you’ll find the need is great, but the opportunities few.  The Creative Group—the creative arm of Robert Half staffing reports that  demand is increasing for people with a range of interactive skills…

  • A 60 Seconds Guide to The Use of Blogging in Education

    A 60 Seconds Guide to The Use of Blogging in Education. This infographic perfectly explains blogging’s role in higher education. I’m curious if it still matters in business. Or do we need redefine what we mean by blogging? Aren’t pinning, tumbling, and tweeting blogging, as well?

  • Live Tweeting

    Originally posted on Educational Technology and Change Journal: By Melissa A. Venable [Note: ETCJ’s Twitter editor, Jessica Knott, has been working with Melissa to develop this series. See Part 1: Getting Started, Part 2: Channeling the Streams, and Part 3: Curating the Chaos. -Editor] This final installment in this series offers guidance on using your Twitter…

  • Minnesota Blogger Conference – Speaker Notes

    I love to Tweet during conferences–it helps me remember and share the cool stuff I’m learning. However, even I can’t type fast enough to catch everything. So today I’m sharing the posted notes of Saturday’s speakers. Prefer photos or simply curious what the conference looked like? Take a peak at co-founder Arik Hanson‘s post, The…

  • Blogging to Be Found and Hired: 2012 Minnesota Blogger Conference Presentation

    Distinguish and differentiate yourself from other candidates–and get that job–all with your blog! My session at the 2012 Minnesota Blogger Conference. Want to be that 1 in a 100 that lands an interview? Then manage your online reputation by blogging. In this session, learn how a blog can boost your SEO, demonstrate your expertise, present…

  • Guest Post: Oooh, Shiny!

    “I would never buy a magazine if there were no taglines on the cover.” I love teaching students who react to shiny things, too. We are the marketers dream. But before you try to sell to us, read this post from one of my super smart students. Get ready to laugh. via Post 6: Oooh,…