Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Social Media Marketing

  • What’s Your Zero Moment of Truth?

    When I “shop local,” I don’t consult the web first. When I “shop big,” I always do. In April I bought a new fridge at Menards on University at Prior. It was deeply discounted, but even though I knew it was a good price, I scanned the bar code with my Red Laser app to…

  • The Social Media Playbook

    As Eloqua describes it: The 10-platform, 42-page Eloqua Social Media Playbook was created as a veritable “how-to” guide for our staff to follow on the social Web. It’s frankly everything we know about social media, distilled into one awesomely designed document. Now you can have it. For free.   Shared with a Creative Commons license

  • I Need a Hashtag for the @stkate Leadership Institute – Please Advise!

    I’m a member of emarketing team for the St. Catherine University Leadership Institute. My colleagues — brilliant women from all over Minneaplis-St. Paul are developing a social media plan to raise awareness of the Leadership Institute and bring in more students. We’re sharing the love with social media instead of keeping one of the best…

  • Two Favorites: RC Royal Crown Cola and St. Paul’s Neighborhood Grocers

    There are many favorite beverages at my house. Some are really easy to find even if they come across oceans. Another is next to impossible. It’s RC or Royal Crown Cola. I was trying to find some pithy industry news or blog about product placement techniques in grocery stores, but apparently few people in the…

  • My Favorite Realtor: Shawn Korby @HKhometeam

    I’ve known my favorite realtor for 17 years, selling 2 houses and buying 1 with him. I tried to import him with me to North Carolina, but no dice, we had to go it on our own. I’m blogging about him today because he graciously let me interview him this week for my #unsummit5 presentation.…

  • @unsummit: Integrate, Provide, Listen Discussion Guide

    Unsummit: Integrate, Provide, Listen — Sara G. N. Kerr View more presentations from Sara Kerr

  • A Student Perspective: Promotional Communications – a relevant course

    When we met for the first time the thought of writing an IMC plan was a daunting thought for me, but Sara (Sara Kerr), breaks up the process in several manageable steps so, at the end, you are impressed and surprised with what you have created… Prior to taking this course, I was aware of…

  • @WAFrostCompany – Wine in Two Views

    W.A. Frost – Gorgeous Patio, Port + Chocolate, Awesome Mussels, Thoughtful Beer List That’s what comes to mind when I think of W.A. Frost. Yesterday, we celebrated our anniversary on the patio with a garlicky, spicy, delicious lunch of mussels and Muscadet. Mmmmm, except only the manager had the keys to the cellar and our…

  • Update on @UnSummit “Integrate, Provide, Listen.” (an alternative, “unconference,” not unlike a BarCamp)

    Saturday, at 10 am, I’m leading a discussion on Making the Most of Your Marketing Budget using Social Media.  I’m almost cringing at how formal and traditional it sounds. Yes, I know I’m a marketing professor, but really couldn’t I have come up with something more creative? YES, I can! How about: Small Businesses:  Engage…

  • @Unsummit 2011 – Saturday, June 18th, at CoCo in Downtown St. Paul

    Get your tickets now — it’s FREE! What is the UnSummit? UnSummit is an alternative, “unconference,” not unlike a BarCamp. That means full participation, full dissemination and free admission — all the things that traditional conferences are not. Unsummit was conceived by Don Ball of Polymer Studios in October 2008 as an alternative to the…