Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Social Media Marketing

  • #m2350 Tweeting in Class

    Normally, I have a no-texting policy in class, but last night was different. In Promotional Communications / MKTG 2350 Integrated Marketing Communications, Reid Sellgren of Conuiti joined our class to discuss his work and trends in social media for business. As part of the discussion, my students and I tweeted questions back and forth using…

  • Who’s Afraid of the Big Bad Blog?

    A smart student with great advice for small businesses.   I was recently talking with a friend who’s owned her own business for some years now and works out of her home. So far she has a LinkedIn account and professional web page. My intention was to explain social media and how valuable blogging could…

  • Social Media and other Interactive Marketing Tools – My working list

    My working list of cool interactive tools for fun and business. Many are free or almost free except for the time needed to program, write, and monitor them. Here’s a great video (38 minutes) if you are really interested in working in social media. Pinterest — an online, virtual bulletin or pin board. It’s akin…

  • How Stupid Could we be? Potential Recall of Smoking Ban in Minnesota

    If there is one word I don’t like and try not to use, it would have to be “stupid.” But today, I read something in the Star-Tribune that made me angrier than I am at all those people who deny climate change. So that’s why I’m using the “S” word Here’s a snippet of what…

  • METRICS: AddThis Stats from Super Bowl 2011

    Great blog post from Mashable.com regarding the metrics of the Super Bowl advertising. Determining ROI for social media can be challenging. This post literally maps the search spikes. AddThis Blog » Blog Archive » AddThis Stats from Super Bowl 2011.

  • 4 ways to stand out from the crowd in your marketing job search (via Marketing Insights and Inspirations)

    Great advice, beautifully presented from a local, blogging star. When stacked against tens or even hundreds of candidates for desirable positions, candidates need to find creative ways to stand out from the crowd.  How you present yourself makes a big difference in how memorable you are and the likelihood that well-connected people will hire you or recommend you for positions.…

  • Cassoulet: Why Use Social Media

    Why should my local deli Tweet? or my bike shop? or any business? Why follow @Sara_G_N_Kerr? How relevant is it that Tuesday I ate Cassoulet for lunch while sitting on a radiator because it was so cold here? Granted, I usually have more important things to say. But then again, how do I know my…

  • Blogging Tips – Passion is a Must

    Here’s the first of eight questions to ask, an excerpt from keys if you will to blogging success from Lori Randall and The Social Media Examiner #1: Are You Passionate? In The New Rules of Marketing & PR, David Meerman Scott urges would-be bloggers to “be passionate about and want the world to know about”…

  • Adopt a Fire Hydrant — Make this Viral!

    Since most people I know don’t read the newspaper, how would anyone know they should adopt a fire hydrant? The Strib featured the deadly problem of snow-buried fire hydrants in mid December — an article I missed until my husband mentioned that he’d seen it. Local real estate agent Teresa Boardman blogged about what great…

  • Reblog: 7 Blogging Tips From Top Bloggers

    Attention new bloggers, here is a super tip on effectively blogging by Amy Porterfield of the Social Media Examiner #3: Reframe How You Look at Business Blogging “I often hear people complain that they don’t have time to write on their business blog or they don’t know what to write about,” says Denise Wakeman, founder…