Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: MKTG 2350: Integrated Marketing Communications

  • Business Cards For the MN Blogger Conference

    Great information on creating a professional business card…and here’s an old post of mine on designing cards from VistaPrint.

  • Guest Post: Oooh, Shiny!

    “I would never buy a magazine if there were no taglines on the cover.” I love teaching students who react to shiny things, too. We are the marketers dream. But before you try to sell to us, read this post from one of my super smart students. Get ready to laugh. via Post 6: Oooh,…

  • Guest Post: Go ahead and try to ignore those ads

    Yes do, but first read this post from one of my super smart students: Post #6- Go ahead and try to ignore those ads. Here’s the thing about magazines and newspapers- readers choose what they want to read and pay attention to. Many readers skip to the sections they are interested in and let their…

  • Student Writing: The Social Media RUMBLE.

    I like to fee like I have my own little space in something as HUGE as the internet. It makes me feel special, like I have a voice. Post #8: The Social Media RUMBLE.. Click the link above to hear more from one of my super smart students! She’s found some great social media videos…

  • Awesome Student Writing: Best Buy– Where You Can Exchange Stuff or Change the World

    My integrated marketing communications students write amazing blogs about advertising, communications, social media, and our local business landscape. Below is a stunning excerpt analyzing a series of videos from our local company, Best Buy. Enjoy. Post #4: Best Buy– Where You Can Exchange Stuff or Change the World. My overall impression of this commercial was…

  • Summer 2012 Classes at St. Kate’s: Interactive Marketing, Social Media and IMC

    No Minnesotan’s summer is ever bland. We have three short months to cram in as much outdoor warm-weather living as we can. This summer, I’ll be on the water, in the classroom, on the mat (yoga), and field-side cheering for at least four different sports teams. Thankfully I’m only coaching one of them! I’m grateful…

  • Snowmobile Accessory Manufactures: A call to social media action

    Are you curious how students apply social media? The following is a great example from one of my super-smart students. Enjoy!   Product:  Any snowmobile accessory Person:  Any snowmobile enthusiast My husband is a snowmobile enthusiast, and he is in good company. According to Snowmobile.org, of the 2.2 million snowmobiles registered in the United States and Canada…

  • A Student Perspective: Measuring Return on Investment

    Perhaps the best summary of the class was described in the recent article, “The Art of the Tale: St. Kate’s business course on storytelling,” in the St. Kate’s News. Measuring the return on my investment requires minimal reflection and thought. Naturally, the most tangible measures will be my final grade and the completion of four…

  • Student Writing: Social Media: Like or Unlike

    I’m not sure I like Facebook, but I use it. Trust it? Not at all. I believe that each medium has its purpose. A business or an individual has to know their goals and choose the media that will most effectively get them there quicker. Remember that “entertainment” and “fun” are legitimate goals, too. Click…

  • Student Writing: What’s your Cover Charge: Ready. Aim. Shop.

    If you love (or hate) Target, read this post from one of my super-smart students. I jokingly tell people that they charge a cover charge, just to enter the store. via Post #5: Ready. Aim. Shop..