Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: St. Catherine University

  • #m2350 Tweeting in Class

    Normally, I have a no-texting policy in class, but last night was different. In Promotional Communications / MKTG 2350 Integrated Marketing Communications, Reid Sellgren of Conuiti joined our class to discuss his work and trends in social media for business. As part of the discussion, my students and I tweeted questions back and forth using…

  • Who’s Afraid of the Big Bad Blog?

    A smart student with great advice for small businesses.   I was recently talking with a friend who’s owned her own business for some years now and works out of her home. So far she has a LinkedIn account and professional web page. My intention was to explain social media and how valuable blogging could…

  • Social Media and other Interactive Marketing Tools – My working list

    My working list of cool interactive tools for fun and business. Many are free or almost free except for the time needed to program, write, and monitor them. Here’s a great video (38 minutes) if you are really interested in working in social media. Pinterest — an online, virtual bulletin or pin board. It’s akin…

  • REBLOG: Facebook-friend or foe

    See this great video from WSJ via  my student, Kathleen, regarding Facebook’s effect on interactive advertising and gaming, in general. Facebook-friend or foe.   http://online.wsj.com/media/swf/VideoPlayerMain.swf

  • Cassoulet: Why Use Social Media

    Why should my local deli Tweet? or my bike shop? or any business? Why follow @Sara_G_N_Kerr? How relevant is it that Tuesday I ate Cassoulet for lunch while sitting on a radiator because it was so cold here? Granted, I usually have more important things to say. But then again, how do I know my…

  • Blogging Tips – Passion is a Must

    Here’s the first of eight questions to ask, an excerpt from keys if you will to blogging success from Lori Randall and The Social Media Examiner #1: Are You Passionate? In The New Rules of Marketing & PR, David Meerman Scott urges would-be bloggers to “be passionate about and want the world to know about”…

  • 13 Tweets

    CHICAGO (AdAge.com) — The number 13 is often said to be bad luck. But not for a group of interns chosen by Campbell Mithun, Minneapolis, which announced today it will hire its group of summer 2011 interns based on an application consisting of 13 tweets sent between Feb. 13 and Feb. 25. I love that…

  • Reblog: 7 Blogging Tips From Top Bloggers

    Attention new bloggers, here is a super tip on effectively blogging by Amy Porterfield of the Social Media Examiner #3: Reframe How You Look at Business Blogging “I often hear people complain that they don’t have time to write on their business blog or they don’t know what to write about,” says Denise Wakeman, founder…

  • Congrats to Elinor Artful Adornments and St. Kate’s Students: Abbey Lonski and Clare Saunders

    Two of my students, Abbey Lonski and Clare Saunders, were recently featured in the St. Kate’s news for their research work with Elinor Artful Adornments. Click here to read about their research work with Elinor Augé of Elinor Artful Adornments, then come shop at this wonderful store. Colorful, warm and whimsical are adjectives that come to mind…

  • Blogging Tip – Adding links that open in a new window / tab

    When I blog, I always include links to things I like. When I read blogs, I almost always click on the embedded links. My pet peeve are links that don’t open to a new page, but instead open in the current page. In WordPress, my blogging, tool, this is pretty easy to do. Here’s a…