Sara Kerr
Musings
Category: Virtual and Real World Synergy
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Friday afternoon — Black Friday — I met my brother at the Home Depot in St. Louis Park. My son had spent the night with his cousin and it was time to fetch him. St. Louis Park happens to be equidistant from our homes. Earlier that morning, my daughter, my other son, and I went…
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This is a re-post of a lesson from Integrated Marketing Communications at St. Catherine University. It was originally posted in the private class blog. As much as we live in an online world, paper still has a place. Everywhere I go, I bring a couple of business cards. To the conference I presented at recently,…
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In marketing, we always talk about distinguishing yourself, finding your niche, emphasizing your uniqueness. Lately, I’ve been telling my students to think about using paper. Paper, as in door hangers, business cards, and table tents. All with QR codes, of course. But paper, never the less. Why? Because people don’t use it that much anymore.…
Sara Kerr 