Sara Kerr

Musings

  • I’m St. Paul’s biggest champion even if I’m not a native. I promise to list some businesses on the other side of the river tonight!

    Here’s Day Three of my Daily Dozen Small Businesses in St. Paul and Minneapolis.

    When I was a student in France about a million years ago, I spent a lot of time browsing in the stationery stores. I was delighted to discover, years later, my own little papeterie in St. Paul:  Paper Patisserie. Stunning gift wrap, ribbons, fountain pens, and letterpress cards fill this little shop. One of my favorites purchases is a reproduction German cigarette case that I use as a wallet.

    Diary of a Wimpy Kid:  Cabin Fever was released today. We special ordered it from the Red Balloon Bookstore last week. Today after school we raced down there (safely) to pick it up. We left with 4 other books–two of them for adults. I’d forgotten how robust their adult book selection was. While my reader sat in a comfy chair and dove into his new book, I found a birthday gift for my dad and of course one for me, too. Then I special ordered the French version of Madeline.

    After this fun hour of book shopping, we continued our French experience next door for pommes frites at Salut Bar Américain. They have an awesome menupommes frites with Bernaise, Escargot Bourguignon (snails in herb butter), and Moules (mussels steamed in white wine with herb butter) — none of which should be eaten in one sitting. My son and I split the frites and colored the cows on the kid menu while learning the French for those special cuts of meat so popular in France:  tripe (stomach lining), cervelle de veau (calf brains), and the ever-so-yummy ris de veau (thymus gland). Oddly I couldn’t find any on the menu.

    Now, I have to ask, “What is a small business?” Does Salut Bar Américain count? Or is it too big? It’s part of the local restaurant group, Parasole, which compared to McDonald’s is, indeed, small. Compared to one of my new favorites, Palumbo’s Pizzeria on Snelling, they are pretty big.

    Speaking of Palumbo’s, if you haven’t visited them, yet, do. Imagine a calmer Punch Pizza with many more choices. Yesterday I took my guest speaker, Reid Sellgren from Conuiti, there for lunch. Unlike Heavy Table’s summertime review, our salads came with just the right amount of feta cheese, olives, and tomatoes. The roasted squash soup was divine, as well. Lucky for me, my kids like it just as much as I do. They order pizza and we get something savory and Italian that’s too over the top for them.

    Right around the corner from Palumbo’s on Randolph is Practical Goods. It’s like Goodwill with a sense of design. You can’t miss the rainbow display of rubber rain boots perched on the window sill that advertise the store better than the sign. If you like vintage or simply used, practical goods, stop by. You’ll be sure to find at least one treasure.

    Whenever I drive by Treadle Yard Goods on the corner of Grand and Hamline, I want to stop and buy some of the vibrant oilcloth propped up in their west-facing window. Unlike their gorgeous silks, the sun can’t damage this. If fabric and stunning buttons are your thing, this shop is worth crossing multiple rivers for. If you just want to sew, consider one of their beginner classes. The instructors are kind and passionate. If you’re lucky, you might even nab some of their Missoni knits.

    A great source of finished textiles, is the Textile Center, of course. Located technically in Minneapolis, but just down the street from St. Paul on University Avenue, you will be amazed at what local and national artists are creating. In another lifetime, I used to design kids clothing and sell them in their artists shop. Click here to see some of the incredible things you can buy at their Holiday Sale.

    Mother Earth Gardens is a dangerous place for my wallet. They’ve been sustainable and organic in the Longfellow neighborhood of Minneapolis before the rest of us knew what that meant. Every spring I buy a bag of corn gluten to thwart any dandelions and pick up happy plants for my garden. For your home, you can buy compostable, locally sourced wreaths, swags, and kissing balls. Mmmm, can’t you imagine how delicious those smell?

    Not so far away on Minnehaha Avenue, buzz into the new Peace Coffee Shop. I have to try one of their Smokey Salted Caramel Cortados soon. Did you know there were owned by the local non-profit Institute for Agriculture and Trade Policy? Me neither, I just like their coffee.

    Do you love flowers? Or pretty, potted Peace Lilies? Do you know about Soderberg’s on Lake Street? They’ve been beautifying the city since 1925. Delivery of their gorgeous arrangements is free anywhere in Minneapolis! I have to admit their website is all 1-800-flowers, so if you’re not in a hurry, stop in and shop.

    Grand Paws Grooming is not on Grand or in Minneapolis, it’s in the Midway neighborhood of St. Paul on Hamline. My dog goes in looking like a fluff bomb of fur and appears regal in a few hours. They keep super hours — when actual pet owners have the time to bring their dog in, such as late on Saturday nights, too.

    I’ll end with Doughnuts. Here’s a list of all the great doughnut shops in town courtesy of the Heavy Table’s masterly doughnut flowchartMojo Monkey Donuts, Mel-o-Glaze, Donut Cooperative, Sarah Jane’s Bakery, A Baker’s Wife, Granny Donut, Wuollet’s, Patisserie 46, YoYo Donuts, Patrick’s, Chef Shack, and Bogart Love’s. — Although the latter two may be closed for the season.

    Don’t forget P.J. Murphy’s on Randolph in St. Paul. While “only 18 years” as P.J. Murphy’s, it’s been a bakery since 1921. Old family recipes and no preservatives.  You can also find them at the Thursday Minneapolis Farmers’ Market on Nicollet Mall in front of Gavidae Common.

  • Here’s Day Two’s installment of fantastic small businesses that I simply like (okay adore!) and frequent.

    Let’s shop small for Small Business Saturday!

    Where do you go? Share in the comments below!

    Frattalone’s Ace Hardware (Multiple Locations) There are TWO locations on Grand Avenue in St. Paul, which tells you something about my town. If you need it, you can find it. At my last visit, we purposely went there to buy cut-and-drilled-to-order plexiglass for our chicken coop and left with the plexiglass, two wall-mounted ski racks for our front porch, two dish towels (I can’t resist a fleur de lis), and some laundry soap. Plus, I must add, a million ideas for the coffee drinkers and cooks in my family.

    Cossetta’s Alimentari My “What’s for dinner?” secret answer. My family loves pizza. We know every pizza shop in town and quite a few in Chapel Hill, North Carolina. Everyone knows the restaurant, but have your discovered Cossetta’s grocery? We buy pizza making supplies (perfect sauce, flavorful mozzarella, pepperoni, sausage, olives…), Torrone nougat candy, Italian confetti (aka Jordan Almonds), and the most divine Anise extract.

    Last summer, my brother and I took our kids there for lunch (one large salad and two large pizzas.) While the kids were still eating, I pointed out that Seven Corner’s Hardware was just across the street. His reaction? “Wow.” I sent him over to shop, by himself. I earned a lot of sister points that day.

    If you don’t know Seven Corner’s Hardware, then you need to. This is tool heaven. They produce the kind of catalog that tool geeks like to look at again and again. Want a random orbital sander? Get ready to think. They list more than FIVE pages of them on their website. But stop in, they know their tools–it’s their passion.

    Do you have a train lover in your family? Then leave the West 7th neighborhood of St. Paul (above) and return to Marshall Avenue to visit Choo Choo Bob’s. To the uninitiated, this is the most kid-friendly train shop in town. They are so famous now, they even have their own show on DVD. For that super special train experience, head to Bandana Square in St. Paul and visit the Twin City Model Railroad Museum. Every Saturday night (November – February) you can attend the most amazing model train show:  Night Trains. It will make you believe in magic.

    We go to the zoo to see the animals and smell the flowers, but I always sneak back to peruse the Como Zoo Gift Shop. You can sponsor an animal in their online store, but check out the actual shop for bonsai plants and giant, 6 foot long stuffed snakes. Who doesn’t need one of those at home?

    Join me in welcoming Poppy’s Togs and Clogs to Snelling Avenue in St. Paul. They are in Peapod’s old location by the St. Clair Broiler. I haven’t bought anything yet because I just can’t decide. My resident fashionista (pictured above) would like to buy the entire store for herself–and me–funky women’s clothing and stunning kids’ togs (clothes) you won’t find elsewhere.

    I can’t just skip Peapod’s. I’ve been shopping there since they had a hole in the wall near the old Hungry Mind on Grand. At their new location in St. Anthony Park, the store overflows with thoughtful baby toys, nursing gear, and the most amazing selection of kid music that even adults enjoy. One of my family’s personal favorites is the Seal Maiden by Karan Casey.

    For those days when I think I need a giant, painted sheet-metal rooster I venture into Gypsy Moon on Randolph across from St. Kate’s. Seriously. Marsha carries the most amazing assortment of garden decorations and jewelry and gifts and cards. The roosters? They’re from Mexico. Marsha calls them “junk yard” animals. You can find one perched outside of Egg|Plant Urban Farm Supply, as well.

    My favorite co-op is Mississippi Market at Selby and Dale. My St. Paulite husband tells me this used to be the most dangerous corner back in the day. Now it boasts a light and airy co-op with handmade African market baskets and upcycled sweater mittens. My favorite treat, however, is to sample one of their smashing deli salads full of stuff my kids would never eat like roasted beets and Kale.

    Just across the street from Mississippi Market, you’ll find Primp Cheap-Chic boutique. I have to admit I’ve not shopped here, but one of my favorite former students highly recommends it. She tells me there’s nothing over $100 in the store. Judging from their Facebook page, the clothes are super-cute. You can also find them on the West End in St. Louis Park.

    Read a Book, Adopt a Penguin, at least that’s what the website of Common Good Books implores us to do. But don’t just shop online. Dive into the bowels of the historic Blair Flats building beneath Nina’s Coffee Cafe and you’ll be smitten for hours. It’s my $100 store. I might have a list when I stop in, but before I leave, I’ve picked out another 5 or 6 books I absolutely need.

    Don’t forget to perk yourself up with a coffee at Nina’s Coffee Cafe.

  • Saturday, November 26th is Small Business Saturday.

    I’d never heard of this fabulous idea until I read my e-newsletter from Egg|Plant Urban Farm Supply. Let’s skip Wal-Mart’s 10 pm Black Friday opening on Thursday and shop local, instead.

    A dozen days, a dozen shops a day. Everyday between now and November 26th, I’ll feature small businesses that I think you should checkout. I have to admit that as much as I love the Twin Cities, I don’t know every neighborhood as much as I’d like. Please suggest some shops in the comment section.

    The Daily Dozen for Tuesday, November 14th

    Egg|Plant Urban Farm Supply How could I not begin with Audrey and Bob? I love this store. I come in monthly or so when I’m low on chicken feed, have a question, or just need a gift. Some of my favorite products include retro gardening postcards and posters, Weck canning jars, and the super-cute and durable kids’ gardening tools. They are located just south of 94 on Selby avenue between Fairview and Snelling.

    St. Patrick’s Guild If you’ve ever been to Rome, you can’t help but notice the plethora of shops that sell priestly garb and church supplies. Did you know we have one in St. Paul on Randolph near Snelling? Check out their gorgeous Irish Stone Candleholder Advent Wreath or Baby’s First Christmas gifts. They sell Advent candles, too, if you need them. NOTE:  May 20, 2014, this company asked me to remove all links to their website.

    CorAzoN Tucked into the same building as the Longfellow Grill on Lake Street and the West River Parkway in Minneapolis, CorAzoN paper + art + gift + home has an amazing collection of…moustache related gifts! Seriously! It is Movember, after all. Plus you’ll find gorgeous blazers that you won’t see anyone else wearing for under $100. Cards and über-cool baby gifts, too.

    Fiesta in América Do you need stocking stuffers? Stop by the Midtown Global Market for lunch and then fill a bag with Latin American candies.

    Moving along Lake Street, pop into Northern Sun for some organic and alternative message gear. Does someone you love, love local music? Buy them a Support Local Music t-shirt and matching bumper sticker. For those fervent recyclers on your list, give them a set Cartographic Stationery made of U.S. Geological maps.

    Since I’m mentally driving down Lake Street, I think I’ll stay there for the rest of my list. It’s an easy task because it’s full of unique businesses owned and managed by local Twin-Citians.

    Next stop? Hymie’s Vintage Records. There is nothing cooler than that whispery sound that comes from playing an old record. They now share space with Mill City Music and Blue Moon Coffee. If you get thirsty shopping for records or even a new-used turntable, you can bop into the Blue Moon Coffee Cafe. Pick up a pound of beans for your favorite java fan while you’re there.

    Of course, if you need your record player repaired or want one of those cool dip-your-record cleaners, head West to the Needle Doctor at 6006 Excelsior Blvd in St. Louis Park. That’s almost Lake Street isn’t it?

    On your way back to Lake Street, detour to Bobby Bead at 2081 Hennepin Avenue. Buy a gift certificate for one of their amazing classes and a bag of the prettiest beads you can find for your crafty sister. Skip the website unless you know what you want, but be prepared to be drenched in color when you hit the store.

    Swinging back to Lake Street, stop in at 721 Lake Street for 3 different kinds of Feta cheese, or more at Bill’s Imported Foods. My Italian mother used to drive into the city from Excelsior just for the Feta cheese and Havla–a sesame seed and honey dessert she grew up eating in New York. Bring cash, I don’t think they take credit cards.

    Real cowboy boots. On Lake Street. Yes, I’m serious. For gorgeous leather gear, saddles, bridles, and stunning boots, head to 413 West Lake Street, home of Schatzlein Saddle Shop. They carry serious riding helmets (Western and English, of course) and boots for your little wranglers, too.

    For that cool and creamy pick-me-up head back East over the river, where Lake Street turns into Marshall Avenue and slide into Izzy’s Ice Cream, the only solar-powered creamy I know. My favorites? Banana, Cinnamon, Irish Moxie, Lemon Custard, and Coconut sorbet. If you can’t choose just one, you don’t have to! Order a Dizzy Izzy with FIVE Izzy scoops! When my kids were little, we’d stop in all the time to order their signature Izzy’s — a tiny, kid-sized scoop of ice cream on its own wee cone. With pints and cakes to go, you can have an Izzy any time of the day (or night).

    It’s a Wrap!

    And a baker’s dozen to boot if you include the Longfellow Grill (They have an incredible beer list!).

  • At St. Catherine University I teach social media in many classes. Invariably, the first time I project a Twitter screen my students tell me they don’t use it. Of course, it’s my job to tell them why, teach them how, and assist them in developing strategies for their clients. (We partner with small, local businesses, such as Highland Business Association members this term). Our preferred medium is our private class blog. In that blog, I publish tactical instructions for all media ranging from business card design (don’t forget your QR code) to the vernacular of Twitter. I also reference other web writers.

    Today, I read an awesome article about using Twitter professionally from the Educational Technology & Change Journal. Here is excerpt explaining the confusion many people feel when they first set up a Twitter account:

    If you’ve set up your account and have had some initial experience tweeting, you may be wondering how you’ll sort through and keep up with the constant flow of information and resources brought to you via your Twitter account.

    The main Twitter page can be frustrating to use since it presents long lists of incoming and outgoing tweets in non-sortable, chronological order, which can make data consumption a chore.

    Ideally, Twitter will become a source of information when you need it, and not just another item on your already lengthy list of things to do. Dashboard applications offer one way to make the process not only more efficient in terms of your time and effort, but also more user friendly so you’ll want to return.

    You can read the entire post here. I particularly like the Hootsuite graphic with arrows that identify each section of the navigation screen. It’s just the kind of post I wish I’d written! If you need a more basic introduction to Twitter, read part I in the series:  Twitter for Professional Use — Part 1:  Getting Started.

  • Thoughts of mango-glazed coconut doughnuts roused me this morning.

    Bag O' Beignets

    En route to the farmer’s market (family in tow), I chanced a detour to Mojo Monkey Donuts on West 7th in St. Paul.

    Our beignets were delicious.

    The line was amazing.

    The wait…long.

    The selection…nil by 10 am.

    Why?

    Great press? See the Star Tribune (and their free Vita.MN from November 3rd and the St. Paul Pioneer Press from October 12th

    Traditional Word of Mouth? You know…your coworkers, neighbors, or friends asking “Hey! Have you tried one of these doughnuts yet?”

    New Media?

    The Heavy Table (an online magazine that’s passionate about food) referenced the Strib article on November 3rd.

    Yelp.com has 23 reviews, but Mojo hasn’t yet replied…which they should since there are a lot of negative comments about slow and unfriendly service and lack of doughnut labels.

    308 people (including me) like them on Facebook. Yesterday they posted that they sold a record 2000 doughnuts and were making more for today.

    People (of course) were a-Twitter about the bacon bar.

    Again, I ask “Why?”

    I have to say it was the combination of all of the above — that integrated marketing approach you could say. However, the only reason that yesterday (and I’m sure today, as well) they sold a record number of doughnuts, had to be the Star Tribune‘s feature in their Taste section. My informal survey in line supports that opinion.

    See newspapers aren’t entirely dead, yet. No other media more effectively lets the reader (consumer) simply stumble upon interesting news. When you go online for news or sign up for a newsletter, such as the Heavy Table’s; you seek information. You don’t just discover cool stuff.

  • This is a re-post of a lesson from Integrated Marketing Communications at St. Catherine University. It was originally posted in the private class blog.

    As much as we live in an online world, paper still has a place.

    Everywhere I go, I bring a couple of business cards. To the conference I presented at recently, I brought a 2 inch thick stack — just in case. I came back with half, but that means I gave away that many, too.

    Order some business cards. Vistaprint.com regularly discounts business cards. Click here for details.

    Step 1:  Choose a design.

    Here are some snapshots of professional, unprofessional, and borderline-professional designs. As a rule, consider anything “cutesy”to be unprofessional. The “borderline designs” are industry specific. It’s not that they are unprofessional, it’s that if they don’t apply specifically to your desired employment, they are no longer professional.

    Step 2:  Select the information you should include

    Required:  Name, phone number (mobile vs. on campus), email, LinkedIn address

    To find your LinkedIn public address, go to your account, view your profile and scroll down, you will see the address at the bottom, like mine: 

    Optional: Your blog address — only if you plan to write regularly on a professional basis about your field

    Very optional:  Your Twitter handle. Again, only if you want employers to find you here and you plan to write professionally, all the time…

    Step 3:  The Front:  Fill in the blanks

    Once you have selected a design, you will go to page like this: 

    Under the design is a blue oval with the words:  “Remove Sample Text”

    Click it.

    Then start filling in your information in various blanks.

    Put text where you want it to appear on the card. I.E. I put my phone number in the address line because that’s where I wanted it positioned on the business card.

    Once you are satisfied with the placement of your information, proof it.

    Double check it to make sure you did not put the wrong phone number (651 when it should have been 612 for instance) or email address, etc.

    Then click on “Back side” under your design.

    Step 4a:  The Back:  You can spend money here

    In this example, I selected “Full-color printing from $12.99” and added some text.

    In the next example, I selected “Gray Scale Printing $6.99” and  then chose “Using Your Photos and Logos” at the bottom of the list.

    I selected the design option on the right with text above and below the image.

    In the meantime, I had to decide what to put in that “photo/logo” space.

    This card is about ME, not my company, not my hairstyle (so no photo). Its purpose is get my contact information in the hands of potential clients (for me) or employers (if I were you).

    Step 4b:  The Back:  Make it work for you

    Use a QR code — you know those funny little square pictures you see everywhere in print (t-shirts, posters, soap bottles, direct mail, catalogs etc.) — that you scan with your smart phone and then are directed to a website or…

    If you have a smart phone with a QR reader app, scan this code.

    Where will it take you? Nowhere, but it will upload St. Catherine University’s general phone number into your smart phone. Instead of making people type in your contact information into their smart phone, include it in a QR code on the back.

    Step 4c:  Make your QR code

    So how did I make this? It’s really, really easy. Go to Delivr

    Choose your code type, in this case “Contact Information” and then fill in the blanks.

    Click the button “Generate QR Code” and save the .png file to your computer.

    Step 4d:  Upload your QR code to Vistaprint

    Back on Vistaprint website, click on the square on your back design and choose edit. Then “browse” your computer for your QR code .png file and upload that.

    You’ll notice in the image to the left, that I changed the text on my card back, as well.

    Just like on the front, you type text — if you want — that will appear on your business card. Maybe you’ll choose something like “Marketing Professional Grounded in Ethics” since we are big on that at St. Kate’s or simply “Marketing Professional.”

    While you’re at it, double click on the text areas on the card and then you can highlight that text and choose from a list of fonts and styles.

    Step 5: Finalize your design

    Proof once again!

    Then, click the “online proof approval” button and then the “next” button.

    Step 6: Shipping and the “Next” button

    Shipping with Vistaprint is expensive.

    When they say “slow” takes 21 days, it does, so if you plan on ordering business cards for the Career Fair, you’ll have to order them with slightly faster shipping.

    Then, “click Next” a lot. Vistaprint will try to up sell you many, many wonderful items. It may take you 6 clicks to get to the final check out page!

  • My beloved, local hardware store–yes I do mean beloved–emailed me an offer I just can’t refuse. This is the place I can find everything I need for my old house and then some. They are the romantic Five and Dime for the DIY set. I should only visit them with a list and just enough cash to cover the listed items, otherwise, I’ll spend double the amount I intended.

    And no, it’s not Target.

    It’s…Frattallone’s Ace Hardware!

    Their idea:  offering free lawnmower storage with the purchase of spring mower tune-up

    Why it’s brilliant:  The two Frattallone’s on Grand Avenue in St. Paul (yes TWO!) are surrounded by small turn-of-the-last-century houses. These not-so-big houses have teeny, tiny garages in a city where it’s nice to keep your car off the street in the winter.

    The consumer problem they solve:  Safe storage for your lawnmower where it’s not in the way of your car, snow shovels, snow blower, golf clubs, and bicycles.

    Their big win:  Revenue and reservations for the busy lawnmower tune up season.

  • Surrounded by all this Irishness in the Saintly City, sometimes I need to respect my Italian heritage somewhere other than in the garden or in the kitchen.

    Awhile back we navigated the sea of road construction that is St. Paul these days and meandered to Harriet Island for (maybe) the first Festa Italiana Minnesota.

    We entered from the St. Paul Yacht Club Classic Boat Show on the East end of Harriet Island Park. The riverfront was transformed into Little Italy with laundry flapping overhead and red-checked covered tables lining the pathway. As you would expect the food was delicious — St. Paul does have an Italian history, after all.

    Maybe it’s more work for the vendors, but I much prefer using cash vs. tickets to buy food. Five dollars for Sausage and Peppers from DeGideos, $3 for a Cossetta Connoli, and $5 for a big piece of foccacia pizza were more than fair prices. All the food booths’ awnings were branded to match the logo pictured at the right. And the lines were long, but not impossible. I wish there had been large signs at awning level listing the prices and food for sale–there were a lot of curious people wondering what each booth was selling. I had no idea that Unico was selling “olives on a stick” — I thought there were just displaying information, so I didn’t even go to their booth. A low tech column of helium balloons made to look like olives with a price tag would have done the trick.

    So yeah, it was fun. The Italian cars were gorgeous, the bouncy houses made the kids happy, but something was missing.

    My husband said it was music…where was Frank Sinatra? But I don’t associate Italy with music. I think of fashion, crumbling buildings, twirling pasta with a spoon and fork, and biscotti in milky coffee.

    So what would I add?

    • Giant foam building blocks for kids like me to make their own leaning tower of St. Paul
    • Bicycles — a kids’ race and an around the town tour ending on the island
    • A biscotti baking contest
    • Local designer fashion show
    • Juried art fair featuring leather goods, designer clothing, and gorgeous paintings
    • Something scholarly, like a brief history of Italian art and what you can easily see in the Twin Cities

    Fiera d’Arte anyone?

  • Welcome to Pub School, a new venture with local writer and social media strategist, Erik Hare.

    Here’s what you get from a Pub School Social Media Workshop:

    A finished communication plan worked out for your unique business.
    Practical, working knowledge of social media tools.
    Methods for evaluating social media away from the trends and hype.

    How do we do all that? Here’s how:

    A social “brainstorming” system
    Active participation
    Proven methods and practical examples
    A relaxed pub location
    Coaching rather lecturing

    Plus – PubSchool is a 100% PowerPoint Free Zone.

    Interested? Curious? Click here to learn more.

    And Tell Your Friends!

    Did I mention that the 3-part series is only $75? You can attend 1 for only $30! We’re meeting at Merlins Rest in Minneapolis and The Happy Gnome in St. Paul.