What’s your perspective on how we watch “television” today?

Hannah Kathryne

Ten years ago you would have been told you were crazy for thinking you could watch a whole television series on the internet.

The idea of streaming movies online was fairly new if not unheard of. Netflix has been a revolutionary and their profits are living proof of that.

Creative Commons License.  Matt Perreault Creative Commons License. Matt Perreault

Fewer and fewer people actually watch TV when it is happening and it is moving over to digital media.People are busier than ever and the ability to take your work home with you only takes away from the typical time american families used to spend sitting by the television.

Satellite and cable companies are fading away, because you can choose what you want to watch when you want to watch for a lower price. You don’t need special equipment to watch Netflix, you can use your phone, tablet, laptop, or a device that streams internet content…

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2.2 million blogs devoted to raising backyard chickens

No one read My City Chickens. I have to admit, my goal in writing that blog was simply to document the process. I wasn’t expecting readers. However, IMG_0201I discovered that photographing chickens amused my friends and a few thousand other people in the Year of the Daily Chicken Photo. Now defunct, The Daily Chicken became a small obsession with friends who would post on my Facebook page when I was late posting a photo.

Dolly, Cupcake and Blackbird still populate my backyard (and occasionally Vine) even if their cyber stardom faded.

What’s the relationship between my chickens and customer centricity?

This hobby blog exemplifies the key points I’m presenting today at Minnesota Women in Marketing Communication‘s November luncheon:  20×20: Blogging to Grow Your Business:

  1. Discover customer needs
  2. Be helpful
  3. Solve problems
  4. Play with platforms

Content Marketing Thought Leaders

For a more in-depth look at customer centricity in content marketing, follow two of my influencers:


Screenshot from Barrett’s presentation

Barrett Brook‘s MIMA Summit presentation, Is Anybody Out There? Building Audiences that Care and Creating Content that Lasts. The image to the left is a screenshot from his presentation. Click on it to reach the entire deck on Slideshare.

Barrett’s slide advises marketers to understand these points about the consumers we desire to serve:

  • What is (s)he thinking?
  • What is (s)he  feeling?
  • What does (s)he hear…and from whom?
  • What does (s)he see in her/his environment?
  • What is available to purchase?
  • What does (s)he do…in public or privately?

Knowing these answers should drive your editorial, making your content something your consumers want to read, watch, or listen to.

Another perspective comes from Minnesota Blogger Conference presenter and Minnesota author, Lee Odden‘s post Making the Leap: Egocentric to Empathy in Content Marketing.

But SEO, Social Media and Content Marketing programs that are focused solely on the product/service Features and Benefits model are running their course.

The need for this transition is especially present with content marketing focused programs.  A Content Marketing: Discovery > Consumption > Sharing model means leveraging SEO, Social Media, Online PR and Email Marketing to help customers find, understand and promote company content to boost awareness, engagement and sales. But if the content topics are solely focused on what the company deems important, such as features and benefits, then there can be significant disadvantage.

Studying consumer behavior means learning how people interact, buy, use, and dispose of products. On a more intimate level, it means getting into the heads of consumers.

Videos courtesy of the Duke University Libraries Digital Collections

Would you buy television advertising? — The question of the week in Integrated Marketing Communications at St. Catherine University.

American Safety Razor: Burma Blockade Deodorant, 1950s-1960s


Pillsbury Instant Mashed Potatoes

P&G: Bonus Laundry Detergent, 1970s

P&G Sparkle Crest Toothpaste, 1980s

Coca-Cola: Fresca, 1970s

Find more vintage commercials at adViews.

Excellent advice from Erik Hare.

Barataria - The work of Erik Hare

Long ago in a High School far away, we were all taught how to write a formal business letter. It included the date, return address, and all the pertinent information needed to either file it away or write a reply. It also had a standard format, not terribly different from the standard five paragraph theme.

Today, everything is done in email. Everything. The sorting and replying are automatic, the formality is limited, and the attention span of the reader is probably short. What is the right format for a formal email to a client or prospective employer?

There is no right answer. I have been asked this by many clients over the years, and I have my own format that seems to work. If you have your own, please share with us and let’s see what we all come up with.

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I collect music reviews because I’m not a writer.

I write proficiently with a decent employment of commas and parallel construction. I’m not, however, an evocative storyteller like Jim Walsh (City Pages, Minnpost, etc.), Caryn Rose (Billboard), or  Steven Hyden (Grantland)…or Paul Westerberg, for that matter.

I collect music reviews because I can’t write with the passion and sensuality these writers do. My review of Saturday’s nights Replacements show:  “It was awesome! I’m so glad I went.” doesn’t cut it. (I could have, at least, used sublime instead of the over-used awesome.)

I collect music reviews so I can find the words to say just how incredible Saturday night’s show was. They played Skyway, after all.

I collect music reviews so I can Tweet them to my nephews in New York to say, “You have to go to this show!”

Best, Most Authentic, Real, and Evocative Replacement Reviews

See last year’s blog post for the 2013 Riot Fest reviews.

Caryn Rose on Jukeboxgraduate.com

They came wearing matching plaid suits, all four of them. Of course they are, said every single person in Midway Stadium, many of whom were wearing some collision of plaid in tribute themselves. (I still evaluate plaids in my head as “‘Mats plaid” or not.) This is the kind of thing that will only make sense to you if you know this band. If you do not know this band, it is not anything I can explain. And that sentence explains Replacements fandom in a nutshell; there are no half-fans of the Replacements. You love them or you hate them; you get them or you don’t. It has always been this way, and I am personally glad that it is still like this. (I’m looking at you, Coachella.)

And follow her on Twitter, she’s amazingly funny (and prolific):

Chris Riemenschneider on StarTribune.com

There was a Minnesotanness to the entire proceedings. Wearing matching plaid suits that harked back to their goofy attire of old, the band walked out to the giddy sounds of the Trashmen’s “Surfin’ Bird” coming out of the speakers. They brought out another Minneapolis music legend of the ’60s, harmonica ace Tony Glover — “a real musician,” as frontman Paul Westerberg introduced him — for a surprisingly taut blues jam through Jimmy Reed’s “Going to New York.”

Best and most Minne-centric of all, they dug in and went to work. Instead of the messy, black-eyed, get-a-noseful shows of old, this one was more nose-to-the-grindstone. The oddest thing about Saturday’s 1¾-hour set might have been how little oddball behavior there was.

Andrea Swensson on blog.thecurrent.org

And then there was the double-encore, a pure ice-cream-sundae-with-cherry-on-top finale for all those fans who’ve waited years to see them perform again. Paul began the encore solo with “Skyway” on a 12-string guitar, then brought out the band for “”Left of the Dial,” “Alex Chilton,” and a second encore of the ultimate underdog anthem “Unsatisfied.”

“Thanks for that,” Westerberg said shortly before “Unsatisfied,” then ended the song by hugging Stinson and walking off stage arm-in-arm. Really, what more needed to be said?


And two more I just found with insert-your-favorite-adjective photos:


Dear everyone I’ve ever known. See you tonight at the Replacements!

— Steve Nelson (@stevenelsonmn) September 13, 2014


A Westerberg @StPaulSaints jersey?! Take my money, please. 💰 #MatsMidway

— Brett Baldwin (@brettish) September 14, 2014


I saw the replacements!! I saw @TheReplacements !!

— Samm (@velvethursday) September 14, 2014


Alex Chilton: 1st Mats song I ever heard. It was ’87. I was 13. I’M DYING! #iminlovewhatsthatsong

— Jacquie Fuller (@JacquieFuller) September 14, 2014


There are exactly 4 Portapotties outside Midway for the Replacements concert.

— Maria Reeve (@mdougreeve) September 13, 2014


I’m going to predict that tonight I will see more adult men simultaneously cry then at any point in my life. @TheReplacements

— jmcgnn (@jmcgnn) September 13, 2014


Panoramats. #MatsMidwaypic.twitter.com/OUNT4QWHvy

— C. Riemenschneider (@ChrisRstrib) September 14, 2014


I still get to see “Transmissions” Flaming Lips & J Roddy Walston over next 2 nights. Maybe I should’ve skipped last night & rested up.

— C. Riemenschneider (@ChrisRstrib) September 14, 2014


Me: “Why am I not as crazy for The Replacements as others?” Wife: “They didn’t burrow under your skin when you were 16 to stay forever.”

— John Moe (@johnmoe) September 14, 2014


The 1-2 punch of Androgynous into I Will Dare was such a happy-dance moment. @TheReplacements#MatsMidway

— Ali Lozoff (@AliLozoff) September 14, 2014


Allowed: Waxed-up hair, painted shoes. Disallowed: coolers, trouble. More ins and outs of tonight’s #MatsMidway show: http://t.co/tfDAaUYTlz

— TheCurrent (@TheCurrent) September 13, 2014


This photo is at least 60% male pattern baldness. #thereplacementspic.twitter.com/FTFQ3mMam6

— Tambre Massman (@TamboMcambo) September 1, 2014


As a public service, you have until noon CDT to get the Replacements tweets out of your system. After that, you will be answered w/cat pics.

— Uriah Deep (@SteveWalsh3) September 14, 2014


The over/under for instances of spontaneous human combustion at tonight’s @TheReplacements show is four. Bet the over.

— Dominick Washington (@dawashington) September 13, 2014


They hugged. They left. #TheReplacements

— Sara Kerr (@Saralitta) September 14, 2014

Before I attended college I was shy and studious. Seriously. Nothing scared me more than speaking in front of a group. God help me if I had to use a microphone. That all changed when I joined my college radio station and gleefully stapled my FCC license to the station ceiling.

I poured over every page of CMJ (College Music Journal) and often drove to the cities to catch a show at First Avenue. When I DJ’d, there was no Internet of Things. We passed around mixed tapes, musical knowledge, and concert bootlegs like snapchats. Content Marketing for college radio bands meant free tickets and records in the mail (e.g. sampling). If I went to a concert, I always played the band on my show. The marketing of the time worked. Now, I just follow my favorite bands on Instagram and Twitter.

Photo courtesy of KUMM Morris (http://www.kumm.org/)

Photo courtesy of KUMM Morris (http://www.kumm.org/)

College radio was the best thing I did in college.

As a professor, I should really say, “Go to class, listen attentively, and think critically.” So do those things first, but then join your college radio station.

Nothing in college compared to hosting a radio show at KUMM 89.3 more politely known as the All New U 90 or the U-90 Alternative. The Model UN and Entre Nous  were definite highlights of college and actually prepared me for a successful career in business (see LinkedIn for that) but…radio was fun.

Find Your Voice with Radio

KUMM had a broadcast range of maybe 3 miles (we had a short tower), so I was pretty sure that if I stuttered or mispronounced something no one would hear me. For two hours every week, I played music I loved, announced songs, and begged my friends to call in and request a song. Was I funny and engaging like Mary Lucia? No, but somewhere along the way I stopped whispering and spoke up.

logo-radiohereAt St. Kate’s our station is named Radio Here. Listen and DJ. Contact Professor Joshua Haringa to learn more.


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