Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Tag: St. Catherine University

  • MKTG 2350 Integrated Marketing Communications

    Since potential students are discovering this blog, I thought I should post what we do in this class. It’s fun, it’s relevant, and it will help your marketing and sales career. Course Description “Integrated Marketing Communications (IMC)” continues the study of Marketing introduced in MKTG 2300 Principles of Marketing, by focusing on the Promotion element…

  • Awesome Student Writing: Best Buy– Where You Can Exchange Stuff or Change the World

    My integrated marketing communications students write amazing blogs about advertising, communications, social media, and our local business landscape. Below is a stunning excerpt analyzing a series of videos from our local company, Best Buy. Enjoy. Post #4: Best Buy– Where You Can Exchange Stuff or Change the World. My overall impression of this commercial was…

  • Summer 2012 Classes at St. Kate’s: Interactive Marketing, Social Media and IMC

    No Minnesotan’s summer is ever bland. We have three short months to cram in as much outdoor warm-weather living as we can. This summer, I’ll be on the water, in the classroom, on the mat (yoga), and field-side cheering for at least four different sports teams. Thankfully I’m only coaching one of them! I’m grateful…

  • The One Mile Project — Dining in a One Mile Circle in St. Paul

    I have to credit my husband with this idea. We were (once again) talking how much we loved St. Paul and he suggested we pick an area and try something new from there each week. Given that I already spend a lot of time at St. Kate’s, we opted for the area around Macalester College…

  • I Need a Hashtag for the @stkate Leadership Institute – Please Advise!

    I’m a member of emarketing team for the St. Catherine University Leadership Institute. My colleagues — brilliant women from all over Minneaplis-St. Paul are developing a social media plan to raise awareness of the Leadership Institute and bring in more students. We’re sharing the love with social media instead of keeping one of the best…

  • Single Gender Education, MPR and St. Kates – Tune in Thursday, March 31st at 9 am

    I love St. Kate’s. When I teach — almost always women only — I know we talk about subjects that some students would find uncomfortable if there were men in the room. Is that enough of a reason for single-gender education? No, so tune in to MPR on Thursday, March 31st at 9am, to find…

  • St. Kate’s Marketing Students Reach out to Potential Students

    Today’s INDI 2090 Promotional Communications class discussed how we could reach our “buyers” with news of our social media plan. Again, this was a hypothetical discussion using our university as the tool to facilitate my students’ mastery of one of their text books, The New Rules of Marketing and PR. From a teaching and learning perspective,…

  • Photos, Photos, Photos! St. Kate’s is on Flickr

    An update to my post from yesterday. St. Catherine University is on Flickr.com, we just couldn’t find it last night. Here is the link to see some Katies in Action. One of my favorite sets of photos is here,– when St. Catherine University President Andrea J. Lee, IHM, sent the opening convocation to the Minnesota…

  • What if my Students Marketed St. Kate’s…

    Today I challenged my INDI 2090 Promotional Communications students to apply the principles of their textbook, The New Rules of Marketing and PR to our school, St. Catherine University. We began with the Mission of the University because all marketing must support an organization’s goal. We chose a section of the Catholic Identity: From its…