Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Author: Saralitta

  • Content Marketing and Consumer Buyer Behavior Example From the Lice Ladies

    Ruling out catastrophic illness or accidents, discovering lice on their child’s head is a parent’s nightmare. I teach a lot of marketing classes. Not surprisingly, various theories cross over between classes. In searching for a unique example to demonstrate content marketing, social media, buyer behavior, and selling strategy; I landed upon head lice marketing. Before…

  • Learning and Advertising: Cathy Davidson Assesses Cymbalta

    I was poking around Cathy Davidson’s HASTAC blog this afternoon seeking a something pithy, when I stumbled upon her post about the science of attention in Cymbalta’s television advertising. She researched direct-to-consumer prescription drug ads for her book, Now You See It, and now attributes our astronomical anti-depressant use to this phenomenon. For marketing students,…

  • Great Stories of Random Subjects: MC Nelson, Primp, Vocation, and Crashed Ice St. Paul

    In follow-up to Friday’s lecture on storytelling, my guest speaker, Erik Hare, wrote about one of MLK’s less mentioned talents:  his gift of oratory. In Cadence, Erik writes: The craft of Dr. King’s life came equally from the homilies of sermons and the bubbling reaction of the crowds who came to listen.  There was much…

  • Tell Me a Story

    Storytelling is paramount to successful marketing. It humanizes the product or service being promoted. In Integrated Marketing Communications (MKTG 2350) students blog their thoughts on marketing in an effort to learn social media theory, master blogging technology (WordPress.com and Twitter), and tell an evocative story. Storytelling is the most difficult. Even though I blog frequently,…

  • Crashed Ice in Photos

    Yesterday I attended the practice runs for the Redbull Crashed Ice races, then I tried to explain the event my good friend from Burkina Faso. Only photos can explain this event. Enjoy my slide show below, shot with my trusty iPhone 4. Lastly, a conversation I overheard yesterday and Tweeted: “Really, ice IS underutilized. Not.…

  • Crashed Ice and Crazy Skaters in St. Paul

    At least, that’s my opinion. I don’t go down any hill fast, let alone an iced hill on skates. There’s a great sense of something happening in the Saintly City. Of course, that’s what the Winter Carnival does, too, but this seems a bit more…fun, or at least it offers a fresh twist on winter…

  • Château Pétrus, Professional Selling, and Social Media

    Do you drink Château Pétrus? I don’t either, but I wish I did. At $300 a bottle for a poor vintage (and $3200 for the 1948), it’s out of my price range. But I can say that I sold it. After a semester studying wine and food in France, my first professional job was selling…

  • Inbound Marketing – Communications, Research, and Fancy Math

    Like many of you, I’m on the HubSpot mailing list. Most of the time I actually read it. Sometimes I learn something. Often I find something I can share with my students. This week’s white paper covers inbound marketing terminology. It applies to both my marketing-communications and my research-buyer behavior students. Students — and anyone…

  • My Home Depot Heckling

    Friday afternoon — Black Friday — I met my brother at the Home Depot in St. Louis Park. My son had spent the night with his cousin and it was time to fetch him. St. Louis Park happens to be equidistant from our homes. Earlier that morning, my daughter, my other son, and I went…