Sara Kerr
Musings
Author: Saralitta
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This semester I’m teaching three courses, of which two are writing intensive. Sometimes this feels like I’m teaching six of them. These are business courses. My students must know how to communicate effectively among their colleagues and of course, in social media with potential customers. The following is an excerpt from our private class blog.…
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If you like to golf, there are almost too many options in St. Paul. In fact, last year MinnPost reported that the city is trying to figure out what to do with all the city courses because they’re no longer profitable (learn more about urban golf course decline here). Are kids too busy? Does it…
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Developing creative strategies is my students’ most difficult assignment in Integrated Marketing Communications. Learning that tactics are not strategies is much harder than finding an audacious or at least original idea. We begin with goals and translate them into ideas and strategies. Sometimes we simply play with taglines and work backwards to see what they…
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“Integrated Marketing Communications?–What does that mean?” The easiest way to explain this to first year students is to show them first and then present the theory and terminology. Last fall I introduced class with (Re)Think, a Canadian breast cancer charity. The group’s work impressed me, but my students–the target market–were underwhelmed. Recently I chatted with…
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Say hello to Chicken Dolly, Strawberry Sally, and Blackbird — My City Chickens. Dolly is an Ameraucana/ Easter Egger who lays blue-green eggs, Sally is a Rhode Island Red and Blackbird is grand Black Australorp with feathers that glisten greenly in the sun. Are you surprised? Perhaps you’ve missed the latest craze of urban farming and backyard chickens–St. Paul hasn’t.…
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Perhaps I have spring fever from watching the icicles melt outside my window. Regardless of the cause once it really is spring and not just a warm February day, I’ll head to the Mississippi below the U of MN and check for new graffiti. Until then last year’s photos we’ll have to suffice.
Sara Kerr 