Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Communication Tools

  • Personal Branding and Business Cards

    This is a re-post of a lesson from Integrated Marketing Communications at St. Catherine University. It was originally posted in the private class blog. As much as we live in an online world, paper still has a place. Everywhere I go, I bring a couple of business cards. To the conference I presented at recently,…

  • The Power of a Great Idea and Email Marketing

    My beloved, local hardware store–yes I do mean beloved–emailed me an offer I just can’t refuse. This is the place I can find everything I need for my old house and then some. They are the romantic Five and Dime for the DIY set. I should only visit them with a list and just enough…

  • Come Learn Social Media with Me…in a Bar!

    Welcome to Pub School, a new venture with local writer and social media strategist, Erik Hare. Here’s what you get from a Pub School Social Media Workshop: A finished communication plan worked out for your unique business. Practical, working knowledge of social media tools. Methods for evaluating social media away from the trends and hype.…

  • Old School, New School — What Comes Around, Goes Around

    In marketing, we always talk about distinguishing yourself, finding your niche, emphasizing your uniqueness. Lately, I’ve been telling my students to think about using paper. Paper, as in door hangers, business cards, and table tents. All with QR codes, of course. But paper, never the less. Why? Because people don’t use it that much anymore.…

  • UPDATED: A Parent Ramble about Marketing: Raising Money for Africa, Kids, and the Irish Fair

    On Monday, I told Joel Carlson, that I’m not into “mom blogs,” which is true because I don’t write about parenting in this venue. This weekend, however, parenting and marketing intersect. All week at Good Ground Press we spoke about the African famine, what it means to live a Catholic life, and how to market…

  • My Twitterview and Love of St. Paul

    Monday, I was Twitterviewed by Joel Carlson – a cool social media strategist here in the Twin Towns. I don’t interview well, but I think Twitter is a better medium then phone for me. I still haven’t figured out how talk with my hands in either media. My point, though, is how much I talked…

  • YouTube: Why Didn’t I Think of That.

    I teach social media. I use social media everyday. Yet every couple of weeks I’m surprised what I find. I mean really surprised. Yesterday I wrote about seeing U2 in Dublin in ’89, but until–yesterday–I never thought to check YouTube for bootleg videos. Here’s one from Saturday night: I should so know better, but I…

  • The One Mile Project: Espresso Royale and Road Construction Perks

    As I mentioned last week, I walk to work under gracious old trees. Depending on my route, I can stop at one of any 10 coffee shops. Given that the dew point hit 82 last week, hot coffee hasn’t been too appealing. However, one of my neighborhood coffee shops, Espresso Royale has the ultimate hot…

  • The One Mile Project: Saintly City Trees — Where’s your favorite?

    From home to work is usually a lovely walk. Flat city sidewalks shaded by old elms, maples, oaks, cottonwoods, basswoods, and the occasional Ginkgo. The trees are so lovely in the Saintly City, we even have a Landmark Tree program. Anyone can nominate their favorite tree. Click here to see last year’s trees, photographed by…

  • The University Avenue Project: How many places can YOU visit?

    It must be the heat, but no one felt like cooking and everyone wanted a cold, spicy Thai salad. We ventured outside of the round-square, aka The One Mile Project and headed to University Avenue. If you live in Minnesota you really know that there are truly only two seasons, winter and road construction. It’s…