Sara Kerr

Musings

Category: Communication Tools

  • Why should my local deli Tweet? or my bike shop? or any business? Why follow @Sara_G_N_Kerr? How relevant is it that Tuesday I ate Cassoulet for lunch while sitting on a radiator because it was so cold here? Granted, I usually have more important things to say. But then again, how do I know my…

  • Here’s the first of eight questions to ask, an excerpt from keys if you will to blogging success from Lori Randall and The Social Media Examiner #1: Are You Passionate? In The New Rules of Marketing & PR, David Meerman Scott urges would-be bloggers to “be passionate about and want the world to know about”…

  • CHICAGO (AdAge.com) — The number 13 is often said to be bad luck. But not for a group of interns chosen by Campbell Mithun, Minneapolis, which announced today it will hire its group of summer 2011 interns based on an application consisting of 13 tweets sent between Feb. 13 and Feb. 25. I love that…

  • Since most people I know don’t read the newspaper, how would anyone know they should adopt a fire hydrant? The Strib featured the deadly problem of snow-buried fire hydrants in mid December — an article I missed until my husband mentioned that he’d seen it. Local real estate agent Teresa Boardman blogged about what great…

  • Attention new bloggers, here is a super tip on effectively blogging by Amy Porterfield of the Social Media Examiner #3: Reframe How You Look at Business Blogging “I often hear people complain that they don’t have time to write on their business blog or they don’t know what to write about,” says Denise Wakeman, founder…

  • First of all, I love SlideShare.net. When I’m searching for information, I often find something really cool (aka relevant and recent) on this site. It’s a great place to find out what companies are writing about now. In preparation for my Winter section of Promotional Communications, I ran across a slideshow from this great Australian…

  • When I blog, I always include links to things I like. When I read blogs, I almost always click on the embedded links. My pet peeve are links that don’t open to a new page, but instead open in the current page. In WordPress, my blogging, tool, this is pretty easy to do. Here’s a…

  • Today’s INDI 2090 Promotional Communications class discussed how we could reach our “buyers” with news of our social media plan. Again, this was a hypothetical discussion using our university as the tool to facilitate my students’ mastery of one of their text books, The New Rules of Marketing and PR. From a teaching and learning perspective,…

  • Taking a cue from one of my students, Miss Angeleen, I’m just going to make a list of what I’d like to be writing about… MNSCU’s efforts to reach out to under represented students via a F & F campaign and a new website:  Yes You Can from Franke+Fiorella, you can read more about the…

  • An update to my post from yesterday. St. Catherine University is on Flickr.com, we just couldn’t find it last night. Here is the link to see some Katies in Action. One of my favorite sets of photos is here,– when St. Catherine University President Andrea J. Lee, IHM, sent the opening convocation to the Minnesota…