Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Getting the word out

  • Day Two of the Daily Dozen: Small Business Saturday — it’s Hardware Heaven

    Here’s Day Two’s installment of fantastic small businesses that I simply like (okay adore!) and frequent. Let’s shop small for Small Business Saturday! Where do you go? Share in the comments below! Frattalone’s Ace Hardware (Multiple Locations) There are TWO locations on Grand Avenue in St. Paul, which tells you something about my town. If…

  • November 26th is Small Business Saturday: Shop EggPlant Urban Farm Supply and 11 others

    Saturday, November 26th is Small Business Saturday. I’d never heard of this fabulous idea until I read my e-newsletter from Egg|Plant Urban Farm Supply. Let’s skip Wal-Mart’s 10 pm Black Friday opening on Thursday and shop local, instead. A dozen days, a dozen shops a day. Everyday between now and November 26th, I’ll feature small…

  • The Power of a Great Idea and Email Marketing

    My beloved, local hardware store–yes I do mean beloved–emailed me an offer I just can’t refuse. This is the place I can find everything I need for my old house and then some. They are the romantic Five and Dime for the DIY set. I should only visit them with a list and just enough…

  • Old School, New School — What Comes Around, Goes Around

    In marketing, we always talk about distinguishing yourself, finding your niche, emphasizing your uniqueness. Lately, I’ve been telling my students to think about using paper. Paper, as in door hangers, business cards, and table tents. All with QR codes, of course. But paper, never the less. Why? Because people don’t use it that much anymore.…

  • What’s Your Zero Moment of Truth?

    When I “shop local,” I don’t consult the web first. When I “shop big,” I always do. In April I bought a new fridge at Menards on University at Prior. It was deeply discounted, but even though I knew it was a good price, I scanned the bar code with my Red Laser app to…

  • The University Avenue Project: How many places can YOU visit?

    It must be the heat, but no one felt like cooking and everyone wanted a cold, spicy Thai salad. We ventured outside of the round-square, aka The One Mile Project and headed to University Avenue. If you live in Minnesota you really know that there are truly only two seasons, winter and road construction. It’s…

  • I Need a Hashtag for the @stkate Leadership Institute – Please Advise!

    I’m a member of emarketing team for the St. Catherine University Leadership Institute. My colleagues — brilliant women from all over Minneaplis-St. Paul are developing a social media plan to raise awareness of the Leadership Institute and bring in more students. We’re sharing the love with social media instead of keeping one of the best…

  • What is #unsummit

    The Future of the UnSummit View more presentations from Pete Barry

  • @unsummit: Integrate, Provide, Listen Discussion Guide

    Unsummit: Integrate, Provide, Listen — Sara G. N. Kerr View more presentations from Sara Kerr

  • @WAFrostCompany – Wine in Two Views

    W.A. Frost – Gorgeous Patio, Port + Chocolate, Awesome Mussels, Thoughtful Beer List That’s what comes to mind when I think of W.A. Frost. Yesterday, we celebrated our anniversary on the patio with a garlicky, spicy, delicious lunch of mussels and Muscadet. Mmmmm, except only the manager had the keys to the cellar and our…