Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Higher Education

  • Awesome Student Writing: Best Buy– Where You Can Exchange Stuff or Change the World

    My integrated marketing communications students write amazing blogs about advertising, communications, social media, and our local business landscape. Below is a stunning excerpt analyzing a series of videos from our local company, Best Buy. Enjoy. Post #4: Best Buy– Where You Can Exchange Stuff or Change the World. My overall impression of this commercial was…

  • The Minnesota TweetUp for Earth Day at the Science Museum of Minnesota

    I spent this great, rainy Saturday at the Science Museum of Minnesota because I tweet. Really, I think that’s the real reason I was invited. Me, a bunch of science folks and other interesting people like economics writer, Erik Hare and musician and nerd (not necessarily in that order), Jeremy Messersmith. I watched 1.5 cubic…

  • Student Writing: Marketing a Lease-based Salon

    Beauty is not my industry. The following is one of my very smart student’s thoughtful analysis of opening a lease-based salon. Click on the link below, read her thoughts and provide some feedback. Suggestions? Does anyone have any suggestions regarding how a lease-based salon could be successfully managed and marketed? via Marketing a Lease-based Salon…

  • Student Writing: As The World Turns: The Evolution of Job Search

    Fantastic student writing on searching for a job. Be sure to click the link at the end for some great advice from Mashable Business.   The soap opera gained its popularity on radio–one of our founding forms of media. It began as a guilty pleasure intended to gain the interest of housewives listening in during the day…

  • Tell Me a Story

    Storytelling is paramount to successful marketing. It humanizes the product or service being promoted. In Integrated Marketing Communications (MKTG 2350) students blog their thoughts on marketing in an effort to learn social media theory, master blogging technology (WordPress.com and Twitter), and tell an evocative story. Storytelling is the most difficult. Even though I blog frequently,…

  • Inbound Marketing – Communications, Research, and Fancy Math

    Like many of you, I’m on the HubSpot mailing list. Most of the time I actually read it. Sometimes I learn something. Often I find something I can share with my students. This week’s white paper covers inbound marketing terminology. It applies to both my marketing-communications and my research-buyer behavior students. Students — and anyone…

  • A Student Perspective: Promotional Communications – a relevant course

    When we met for the first time the thought of writing an IMC plan was a daunting thought for me, but Sara (Sara Kerr), breaks up the process in several manageable steps so, at the end, you are impressed and surprised with what you have created… Prior to taking this course, I was aware of…

  • Brilliant Video: Rethink Scholarship at Langara: 2011 Call for Entries | Ads of the World™

    via @adsoftheworld Call for entries. Wow. Granted, this has nothing to do with marketing in Minneapolis/St. Paul, but it’s still amazingly cool.