Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Social Media Marketing

  • Social Media for Social Change: The Girl Effect & KONY 2012

    The Girl Effect and Half the Sky. Learn more at http://www.girleffect.org and join the movement at http://www.facebook.com/girleffect. The Girl Effect is a solution to poverty. If we do our part, 600 million girls in the developing world will do the rest. KONY 2012 KONY 2012 is a film and campaign by Invisible Children that aims…

  • Pinterest, Copyright, and the Jave Meetup 612 (#JMU612)

    Yesterday, I spent a fun couple of hours chatting with local social media fiends about Pinterest. We didn’t cover copyright issues, but many of us have been digging into it since then. My Take Away Pinterest draws traffic to the source website, which is awesome from a search and marketing perspective, but sounds illegal. Pinterest…

  • Pinterest for Business and Non Profits

    Like Twitter, Pinterest’s beauty is it’s simplicity. It’s fun, it’s easy, and it drives traffic to websites. I’m sharing excerpts from two articles. Please share any tips in the comments below How to use Pinterest for business from Hubspot Common vocabulary below, but do download the free e-book to learn best practices such as pinning…

  • 3 Great Uses of Twitter: “Bonny Bear,” #NotBuyingIt, and Breaking News

    ONE:  To find out what people are really talking about — the back story to the news ‘Bonny Bear’ wins two Grammys, confounds populace  The Grammy’s bore me, so I recorded the 3 1/2 hour show and whizzed through all the stuff I didn’t care to see. I was delighted to hear Bon Iver win…

  • Content Marketing and Consumer Buyer Behavior Example From the Lice Ladies

    Ruling out catastrophic illness or accidents, discovering lice on their child’s head is a parent’s nightmare. I teach a lot of marketing classes. Not surprisingly, various theories cross over between classes. In searching for a unique example to demonstrate content marketing, social media, buyer behavior, and selling strategy; I landed upon head lice marketing. Before…

  • Château Pétrus, Professional Selling, and Social Media

    Do you drink Château Pétrus? I don’t either, but I wish I did. At $300 a bottle for a poor vintage (and $3200 for the 1948), it’s out of my price range. But I can say that I sold it. After a semester studying wine and food in France, my first professional job was selling…

  • Inbound Marketing – Communications, Research, and Fancy Math

    Like many of you, I’m on the HubSpot mailing list. Most of the time I actually read it. Sometimes I learn something. Often I find something I can share with my students. This week’s white paper covers inbound marketing terminology. It applies to both my marketing-communications and my research-buyer behavior students. Students — and anyone…

  • Teaching Social Media: Twitter

    At St. Catherine University I teach social media in many classes. Invariably, the first time I project a Twitter screen my students tell me they don’t use it. Of course, it’s my job to tell them why, teach them how, and assist them in developing strategies for their clients. (We partner with small, local businesses,…

  • Marketing fact vs Marketing fantasy

    One of the more entertaining presentations on Marketing 2.0 or marketing with social media I’ve seen. It has all the facts any naysayer or social media doubter needs to hear. Marketing fact vs Marketing fantasy View more presentations from HubSpot Internet Marketing

  • Come Learn Social Media with Me…in a Bar!

    Welcome to Pub School, a new venture with local writer and social media strategist, Erik Hare. Here’s what you get from a Pub School Social Media Workshop: A finished communication plan worked out for your unique business. Practical, working knowledge of social media tools. Methods for evaluating social media away from the trends and hype.…