Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Social Media Marketing

  • UPDATE: I just Unlocked the SuperStar Badge on FourSquare. hooray.

    JUNE 3, 2011. I was reading my favorite local food blog The Heavy Table about a new St. Paul restaurant, the Asian Deli and noticed something:  Ever curious I clicked it and saw this:  How cool. Now I have something saved in “the Cloud” aka some server in cyber space to remind me of a…

  • A small business’ perspective on “How to Do Social Media.” Strategy + Content

    I learned something today about Social Media (rarely a day when I don’t), but this was significant. I went to visit a business that my most recent crop of students wrote an Integrated Marketing Communications plan for. Other than being disappointed that they couldn’t remember the plan, which was delivered about three weeks ago, I…

  • Hey D’Amico & Sons, it’s “Buon Appetito!” (update)

    The other day, I was chatting with my colleague, Sarah Rand, about Twitter use. Many of our traditional baccalaureate students – young women who entered college directly from high school – don’t use Twitter nor see a reason too. Facebook takes enough of their time as it is. That makes sense to me – why…

  • REBLOG: Cord Blood Donation

    A wonderful analysis by a super smart student about an off talked about and misunderstood topic:  Cord Blood Donation.

  • “Bingo!” That’s a Blog Post!

    Blogging:  How to find a topic I can add blogging to the list of assignments my students don’t like. In chatting with one recently, she commented that she had no idea what to write about. This was just after we’d spent 5 minutes discussing how poor packaging made purchasing difficult. Always the teacher, I said…

  • Crowdsourcing and Social Media: Marketing a Class (MKTG 2350) on Campus

    How Should St. Kate’s Advertise Integrated Marketing Communications MKTG 2350? St. Kate’s has just added a section of Integrated Marketing Communications for the summer. Every Tuesday from May 31st through August 2nd. The next step is marketing it to St. Kate’s students. The class is open to ACTC students and other adult learners, but the…

  • Making Art with Social Media

    I think I need to start making a list of items, services, pastimes, etc. that use social media to their benefit. So far in this blog I have talked about: Restaurants (www.grovelandtap.com) Dry Cleaners (www.andersoncleaners.net/) Music (www.jayhawksofficial.com/) Plants (www.friendsschoolplantsale.com) Now, let’s add Making Art to the list. One of my favorite art blogs is written…

  • Social Media: When you’ve done the easy stuff

    Great tips from the Social Media Examiner once you’ve mastered easy social media tips,  such as just creating a Facebook page. Click:  8 Hot Social Media Tips From Eight Industry Experts to read the full post compiled by Amy Porterfield. My favorite tip? #5: Meet people in real life “I’m from Boston and we used…

  • How could Amazon Kindle use Social Media to reach my 83 year old Dad?

    Product:  Amazon Kindle Person:  My Father My father has always been an avid reader. His house is still full of books. At age 83, he is finally retiring. He has more time to read and more time to travel. While he would never admit it, he’s one of those old dogs you can’t teach a…

  • Two Restaurants in St. Paul: The Groveland Tap and O’Gara’s

    I’m lucky to live in a city full of restaurants, parks, and family friendly pubs within walking distance. Plus I’m next door to an even bigger city with even more of the same. Friday night. So many choices. One of our favorite restaurants is a leisurely stroll when there’s no ice on the sidewalks or…