Sara Kerr

Musings

Category: Social Media Marketing

  • JUNE 3, 2011. I was reading my favorite local food blog The Heavy Table about a new St. Paul restaurant, the Asian Deli and noticed something:  Ever curious I clicked it and saw this:  How cool. Now I have something saved in “the Cloud” aka some server in cyber space to remind me of a…

  • I learned something today about Social Media (rarely a day when I don’t), but this was significant. I went to visit a business that my most recent crop of students wrote an Integrated Marketing Communications plan for. Other than being disappointed that they couldn’t remember the plan, which was delivered about three weeks ago, I…

  • The other day, I was chatting with my colleague, Sarah Rand, about Twitter use. Many of our traditional baccalaureate students – young women who entered college directly from high school – don’t use Twitter nor see a reason too. Facebook takes enough of their time as it is. That makes sense to me – why…

  • A wonderful analysis by a super smart student about an off talked about and misunderstood topic:  Cord Blood Donation.

  • Blogging:  How to find a topic I can add blogging to the list of assignments my students don’t like. In chatting with one recently, she commented that she had no idea what to write about. This was just after we’d spent 5 minutes discussing how poor packaging made purchasing difficult. Always the teacher, I said…

  • How Should St. Kate’s Advertise Integrated Marketing Communications MKTG 2350? St. Kate’s has just added a section of Integrated Marketing Communications for the summer. Every Tuesday from May 31st through August 2nd. The next step is marketing it to St. Kate’s students. The class is open to ACTC students and other adult learners, but the…

  • I think I need to start making a list of items, services, pastimes, etc. that use social media to their benefit. So far in this blog I have talked about: Restaurants (www.grovelandtap.com) Dry Cleaners (www.andersoncleaners.net/) Music (www.jayhawksofficial.com/) Plants (www.friendsschoolplantsale.com) Now, let’s add Making Art to the list. One of my favorite art blogs is written…

  • Great tips from the Social Media Examiner once you’ve mastered easy social media tips,  such as just creating a Facebook page. Click:  8 Hot Social Media Tips From Eight Industry Experts to read the full post compiled by Amy Porterfield. My favorite tip? #5: Meet people in real life “I’m from Boston and we used…

  • Product:  Amazon Kindle Person:  My Father My father has always been an avid reader. His house is still full of books. At age 83, he is finally retiring. He has more time to read and more time to travel. While he would never admit it, he’s one of those old dogs you can’t teach a…

  • I’m lucky to live in a city full of restaurants, parks, and family friendly pubs within walking distance. Plus I’m next door to an even bigger city with even more of the same. Friday night. So many choices. One of our favorite restaurants is a leisurely stroll when there’s no ice on the sidewalks or…