Sara Kerr

Musings

recent posts

about

Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Video

  • Let’s Visit the Gallery: Art and Marketing Students

    Travel = Museums When I was 16 I wanted to see the Mona Lisa, in person. Travel means art museums. At home, like many people, I forget what’s in my backyard. Thankfully the Minneapolis Institute of Arts just send me a few emails reminding me of their new exhibit, Italian Style:  Fashion Since 1945. Fantastic…

  • Counting Down the Days Until Classes Start

    #FinishingMySyllabi Okay that’s what I should be doing — 3 down and 1 that’s almost perfect. But I needed a screen break, so I’m sharing my acting debut with you. I hope you watch it. As videos go it’s a little long at 2 minutes 15 seconds….but it showcases the humor and passion of some…

  • Digital Storytelling – “Cluck:Telling a Story with Photos and Video

    I hate chicken blogs.  Not cooking chicken, but raising chickens-for-eggs blogs. Google that and you’ll find 745,00 blog posts. And yes, mine are amongst them. Yes. I have TWO chicken blogs. One that no one reads and one that people love. The Daily Chicken tells the same story of baby chicks, stinky coops, and gorgeous…

  • Creative Strategy Development

    Developing creative strategies is my students’ most difficult assignment in Integrated Marketing Communications. Learning that tactics are not strategies is much harder than finding an audacious or at least original idea. We begin with goals and translate them into ideas and strategies. Sometimes we simply play with taglines and work backwards to see what they…

  • (Re)Think Breast Cancer Prevention: A Fresh Approach from Canada

    “Integrated Marketing Communications?–What does that mean?” The easiest way to explain this to first year students is to show them first and then present the theory and terminology. Last fall I introduced class with (Re)Think, a Canadian breast cancer charity. The group’s work impressed me, but my students–the target market–were underwhelmed. Recently I chatted with…

  • Shout Out St. Kate’s Day: Teaching New Media with the Pride of Public Relations

    Shout it out! Show your pride! Be a Katie! Thursday is Shout Out St. Kate’s Day. My students wrote, produced, starred in and generally lived and breathed the topic since early February. They’ve had one month to learn the public relations value of this event and contribute their own creativity to the effort. What did…

  • Awesome Student Writing: Best Buy– Where You Can Exchange Stuff or Change the World

    My integrated marketing communications students write amazing blogs about advertising, communications, social media, and our local business landscape. Below is a stunning excerpt analyzing a series of videos from our local company, Best Buy. Enjoy. Post #4: Best Buy– Where You Can Exchange Stuff or Change the World. My overall impression of this commercial was…

  • Social Media for Social Change: The Girl Effect & KONY 2012

    The Girl Effect and Half the Sky. Learn more at http://www.girleffect.org and join the movement at http://www.facebook.com/girleffect. The Girl Effect is a solution to poverty. If we do our part, 600 million girls in the developing world will do the rest. KONY 2012 KONY 2012 is a film and campaign by Invisible Children that aims…

  • Content Marketing and Consumer Buyer Behavior Example From the Lice Ladies

    Ruling out catastrophic illness or accidents, discovering lice on their child’s head is a parent’s nightmare. I teach a lot of marketing classes. Not surprisingly, various theories cross over between classes. In searching for a unique example to demonstrate content marketing, social media, buyer behavior, and selling strategy; I landed upon head lice marketing. Before…