Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: MKTG 2350: Integrated Marketing Communications

  • Integrity: Fair Play

    Today in MKTG 2350 Integrated Marketing Communications we begin two modules: Academic Integrity and Intellectual Property Rights. http://www.gettyimages.com/detail/photo/vintage-kids-alphabet-blocks-saying-fair-play-royalty-free-image/171664848

  • Class Blog Post #2: Julie Hewitt Lipstick

    My Integrated Marketing Communications class writes an almost-weekly marketing communications blog. My goals are to teach the blogging medium and business writing skills. I promised to write 500 words with them every week. Here’s my first post. The topic is my favorite thing. I assign this topic to have my students market it across the…

  • Creative Strategy Development

    Developing creative strategies is my students’ most difficult assignment in Integrated Marketing Communications. Learning that tactics are not strategies is much harder than finding an audacious or at least original idea. We begin with goals and translate them into ideas and strategies. Sometimes we simply play with taglines and work backwards to see what they…

  • (Re)Think Breast Cancer Prevention: A Fresh Approach from Canada

    “Integrated Marketing Communications?–What does that mean?” The easiest way to explain this to first year students is to show them first and then present the theory and terminology. Last fall I introduced class with (Re)Think, a Canadian breast cancer charity. The group’s work impressed me, but my students–the target market–were underwhelmed. Recently I chatted with…

  • Shout Out St. Kate’s Day: Teaching New Media with the Pride of Public Relations

    Shout it out! Show your pride! Be a Katie! Thursday is Shout Out St. Kate’s Day. My students wrote, produced, starred in and generally lived and breathed the topic since early February. They’ve had one month to learn the public relations value of this event and contribute their own creativity to the effort. What did…

  • Be Nimble with Social Media–Make the Snowstorm Work for You!

    The view from St. Paul–specifically St. Catherine University looks a lot like this today. Although I wish the sidewalks around the neighborhood were as clean as the ones in Teresa Boardman‘s photo below–I trudged through a lot of deep snow to get to campus. Minnesotans seem to be natural innovators who can spend an hour…

  • Post-Yoga Creativity, Vine, and Teaching

    My post yoga day This morning I wrote about my need for yoga and my tendency to not go if I get too busy. Today I practiced and it paid dividends. I came home to write a pop quiz for my MKTG 2350 students and devise a new assignment for them involving Vine and blogging.…

  • MKTG 2350 Integrated Marketing Communications

    Since potential students are discovering this blog, I thought I should post what we do in this class. It’s fun, it’s relevant, and it will help your marketing and sales career. Course Description “Integrated Marketing Communications (IMC)” continues the study of Marketing introduced in MKTG 2300 Principles of Marketing, by focusing on the Promotion element…

  • Student Writing: Direct Marketing from Delia’s

    Originally posted on My Marketing Blog:   It is enough of a hassle trying to find jeans that fit just right, that hug you in all the right places, and are the right style or color, let alone the right length. So being of the shorter variety it is often difficult to find jeans that…

  • All the Ads from Target that I missed with my DVR

    I cancelled my cable television service. On the bright side, I’m less tempted to veg out to Judge Judy (just kidding) and call up the Big Bang Theory On Demand. And now, I’ll get to see all those clever commercials from Target that I missed by zapping them with my DVR. Unfortunately, I can’t figure…