Sara Kerr
Musings
Category: MKTG 2350: Integrated Marketing Communications
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Beauty is not my industry. The following is one of my very smart student’s thoughtful analysis of opening a lease-based salon. Click on the link below, read her thoughts and provide some feedback. Suggestions? Does anyone have any suggestions regarding how a lease-based salon could be successfully managed and marketed? via Marketing a Lease-based Salon…
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Fantastic student writing on searching for a job. Be sure to click the link at the end for some great advice from Mashable Business. The soap opera gained its popularity on radio–one of our founding forms of media. It began as a guilty pleasure intended to gain the interest of housewives listening in during the day…
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A guest post from one of my brilliant students on Internet Privacy. Post #7: Your privacy at risk!. How much do you value your online privacy? Do you think by keeping your privacy settings on Google, Facebook and LinkedIn up to date, that your personal information is protected? Do you think that no one is…
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Originally posted on msingha: One of my favorite interactive websites is Sephora. Sephora is one of the world’s top leading beauty websites which carries make up, bath and body, fragrance, skincare and beauty tools and supplies. Since I love things that are associated with health and beauty, I’ve found Sephora to be a one stop…
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Originally posted on debrasoulejohnson: My friend Terri and I were chatting on the phone over the weekend–and she told me that every year she takes a vacation by herself… …”A Me vacation,” as she puts it. Spending some time alone or with friends clears her head and invigorates her, and she returns home to her…
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Ruling out catastrophic illness or accidents, discovering lice on their child’s head is a parent’s nightmare. I teach a lot of marketing classes. Not surprisingly, various theories cross over between classes. In searching for a unique example to demonstrate content marketing, social media, buyer behavior, and selling strategy; I landed upon head lice marketing. Before…
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I was poking around Cathy Davidson’s HASTAC blog this afternoon seeking a something pithy, when I stumbled upon her post about the science of attention in Cymbalta’s television advertising. She researched direct-to-consumer prescription drug ads for her book, Now You See It, and now attributes our astronomical anti-depressant use to this phenomenon. For marketing students,…
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In follow-up to Friday’s lecture on storytelling, my guest speaker, Erik Hare, wrote about one of MLK’s less mentioned talents: his gift of oratory. In Cadence, Erik writes: The craft of Dr. King’s life came equally from the homilies of sermons and the bubbling reaction of the crowds who came to listen. There was much…
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Storytelling is paramount to successful marketing. It humanizes the product or service being promoted. In Integrated Marketing Communications (MKTG 2350) students blog their thoughts on marketing in an effort to learn social media theory, master blogging technology (WordPress.com and Twitter), and tell an evocative story. Storytelling is the most difficult. Even though I blog frequently,…
Sara Kerr 