Sara Kerr

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Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Students

  • A small business’ perspective on “How to Do Social Media.” Strategy + Content

    I learned something today about Social Media (rarely a day when I don’t), but this was significant. I went to visit a business that my most recent crop of students wrote an Integrated Marketing Communications plan for. Other than being disappointed that they couldn’t remember the plan, which was delivered about three weeks ago, I…

  • What does Sustainability in Business mean to YOU?

    The St. Catherine University School of Business and Leadership defines itself by Dean, Paula King with four cornerstones: Sustainability: in our work and our ethics, for our planet Innovative Spirit Global Justice and Global Mindset Preparing students who are practice-ready I asked my Principles of Marketing students the following question on their final exam. Here’s…

  • REBLOG: Cord Blood Donation

    A wonderful analysis by a super smart student about an off talked about and misunderstood topic:  Cord Blood Donation.

  • “Bingo!” That’s a Blog Post!

    Blogging:  How to find a topic I can add blogging to the list of assignments my students don’t like. In chatting with one recently, she commented that she had no idea what to write about. This was just after we’d spent 5 minutes discussing how poor packaging made purchasing difficult. Always the teacher, I said…

  • Crowdsourcing and Social Media: Marketing a Class (MKTG 2350) on Campus

    How Should St. Kate’s Advertise Integrated Marketing Communications MKTG 2350? St. Kate’s has just added a section of Integrated Marketing Communications for the summer. Every Tuesday from May 31st through August 2nd. The next step is marketing it to St. Kate’s students. The class is open to ACTC students and other adult learners, but the…

  • How could Amazon Kindle use Social Media to reach my 83 year old Dad?

    Product:  Amazon Kindle Person:  My Father My father has always been an avid reader. His house is still full of books. At age 83, he is finally retiring. He has more time to read and more time to travel. While he would never admit it, he’s one of those old dogs you can’t teach a…

  • The Importance of Marketing Yourself

    Here is an excellent post from one of my students, Aimee Thurston, about representing yourself in the marketplace. Click here:  The Importance of Marketing Yourself to read the full post.

  • #m2350 Tweeting in Class

    Normally, I have a no-texting policy in class, but last night was different. In Promotional Communications / MKTG 2350 Integrated Marketing Communications, Reid Sellgren of Conuiti joined our class to discuss his work and trends in social media for business. As part of the discussion, my students and I tweeted questions back and forth using…

  • Who’s Afraid of the Big Bad Blog?

    A smart student with great advice for small businesses.   I was recently talking with a friend who’s owned her own business for some years now and works out of her home. So far she has a LinkedIn account and professional web page. My intention was to explain social media and how valuable blogging could…

  • REBLOG: Facebook-friend or foe

    See this great video from WSJ via  my student, Kathleen, regarding Facebook’s effect on interactive advertising and gaming, in general. Facebook-friend or foe.   http://online.wsj.com/media/swf/VideoPlayerMain.swf