Sara Kerr

Musings

about

Lover of Snow, Winter Vacations, Good Beer & Great Music, Minnesota Weather, French Wine & Sidewalks. Yogi for life.

Category: Teaching

5 Days, 5 Airports, and a lot of Walking

September 23, 2013

Once upon a time I used to fly to Amsterdam just to listen to a band. (No, I wasn’t rich, I just had great flight benefits with Northwest Airlines). Now I travel occasionally to academic conferences and for the rare vacation. I’ve been home for about 18 hours after traveling in a circle from Minneapolis-St.…
Digital Storytelling – “Cluck:Telling a Story with Photos and Video

April 23, 2013

I hate chicken blogs. Not cooking chicken, but raising chickens-for-eggs blogs. Google that and you’ll find 745,00 blog posts. And yes, mine are amongst them. Yes. I have TWO chicken blogs. One that no one reads and one that people love. The Daily Chicken tells the same story of baby chicks, stinky coops, and gorgeous…
(Re)Think Breast Cancer Prevention: A Fresh Approach from Canada

March 11, 2013

“Integrated Marketing Communications?–What does that mean?” The easiest way to explain this to first year students is to show them first and then present the theory and terminology. Last fall I introduced class with (Re)Think, a Canadian breast cancer charity. The group’s work impressed me, but my students–the target market–were underwhelmed. Recently I chatted with…
Shout Out St. Kate’s Day: Teaching New Media with the Pride of Public Relations

March 7, 2013

Shout it out! Show your pride! Be a Katie! Thursday is Shout Out St. Kate’s Day. My students wrote, produced, starred in and generally lived and breathed the topic since early February. They’ve had one month to learn the public relations value of this event and contribute their own creativity to the effort. What did…
Integrated Marketing Communications and Design — A New Minor at St. Catherine Univeristy

January 10, 2013

Can you create “content?” If you want to work in business, then you need to know social media. Search social media education and you’ll find the need is great, but the opportunities few. The Creative Group—the creative arm of Robert Half staffing reports that demand is increasing for people with a range of interactive skills…
MKTG 2350 Integrated Marketing Communications

January 10, 2013

Since potential students are discovering this blog, I thought I should post what we do in this class. It’s fun, it’s relevant, and it will help your marketing and sales career. Course Description “Integrated Marketing Communications (IMC)” continues the study of Marketing introduced in MKTG 2300 Principles of Marketing, by focusing on the Promotion element…
Cool New Class at St. Kate’s: Interactive Marketing: Social Networks, Multimedia, and SEO (Search Engine Optimization)

November 18, 2012

Given that I love social media and teaching, I’m excited to launch a new course at St. Catherine University spring semester: Interactive Marketing: Social Networks, Multimedia, and SEO. This class is open to both traditional Day as well as Weekend college students. It meets on Tuesday nights from 6-9:30 pm. I guarantee no one will…
Young Alumnae Series: Putting Your Best Foot Forward in Your First Career: Social Media in a Professional Context

November 12, 2012

Click on the photo to register! My Presentation Notes:
Summer 2012 Classes at St. Kate’s: Interactive Marketing, Social Media and IMC

May 22, 2012

No Minnesotan’s summer is ever bland. We have three short months to cram in as much outdoor warm-weather living as we can. This summer, I’ll be on the water, in the classroom, on the mat (yoga), and field-side cheering for at least four different sports teams. Thankfully I’m only coaching one of them! I’m grateful…
A Student Perspective: Measuring Return on Investment

April 3, 2012

Perhaps the best summary of the class was described in the recent article, “The Art of the Tale: St. Kate’s business course on storytelling,” in the St. Kate’s News. Measuring the return on my investment requires minimal reflection and thought. Naturally, the most tangible measures will be my final grade and the completion of four…

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Category: Teaching